How to Design Menu Boards for Greater Optimization

Posted Friday, June 09, 2017

KDM PHOTO: drive-thru menu board signage
KDM PHOTO: drive-thru menu board signage

MENU BOARDS are the most important graphic element within a Limited Service Restaurant (LSR) because they are critical to overall sales. LSR’s, which include Quick-Serve Restaurants (QSR) and Fast Casual Dining concepts, use menu boards for these vital roles once a guest has entered the store or the drive-thru:

  • Mainly, they spell out the menu offerings, including the basic ingredients
  • Through menu optimization, they can help drive up the average order size
  • They convey a brand’s desired experience
  • They can add extra advertising for special LTOs (limited time offers) and deals
  • And, as of May 7th, for restaurant chains with 20 or more locations, they contain the FDA mandated calorie count information so consumers can make informed and healthy decisions

Restaurant Brand Marketers and Store Operators should carefully consider every aspect of their menu board design to align with the total brand experience: from the materials used to the fonts and graphics.

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Tags: Fast Casual Dining , KDM POP Print Solutions , Quick Serve Restaurant , Signage & Graphics

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5 Ways to Make Your P.O.P Campaigns More Sustainable

Posted Tuesday, April 18, 2017

Earth Day is April 22nd
Earth Day is April 22nd

Save the Earth! Save Money! In honor of Earth Day, we’d like to share five simple ways you can tap into your supply chain for eco-friendly, sustainable options for your point-of-purchase (P.O.P) campaign needs. 

1) SUBSTRATE/MATERIAL SELECTION

Heavier is not always better. You may consider specifying a 10pt vs. 12pt cardstock, a 10oz vs. a 12oz vinyl or .040 vs .060 styrene to reduce your printing, packaging, and shipping costs.

Size of your final printed piece. You may get a better yield on the substrate sheet and/or on press by altering the finished size of your P.O.P materials or your merchandise display dimensions for best fit and for cost effective shipping purposes. The latter is just as important considering the newer DIM weight shipping rules.

Eco-Friendly Options. Pre-consumer recycled materials are available for screen, offset, large format and small format digital printing methods with varying recycled content up to 50% depending on the print process. And, there

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Tags: green-scene , KDM POP Print Solutions , store profiling , sustainability

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7 Expert Tips for Creating Winning Retail Displays

Posted Friday, April 14, 2017

KDM Coca-Cola counter display
KDM Coca-Cola counter display

“Shoppers’ attention spans last only a few seconds, so retailers have a split second to capture their interest and engage them.” – Kris Konrath, Director of Marketing at Convergent

Whether you like it or not, appearances matter a lot in the world of retail and CPGs. The look and feel of your products, and the way they’re displayed, can directly affect the purchase decisions consumers make.

That’s why it’s incredibly important to invest in the creation and execution of your retail displays. You won’t get a lot of opportunities to engage shoppers in-store, so you want to ensure that your brand makes an impression. If your company is having issues with designing or implementing retail displays, this article may help.

Here are 7 Expert-Backed Tips on Creating & Executing Retail Displays that POP

Choose colors and shapes wisely

The rules for designing displays aren’t set in stone; every program is different. But, there are

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Tags: CPG , KDM Merchandising Solutions , temporary display

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Super Bowl LI Impact on Retail Sales

Posted Friday, February 03, 2017

Pizza, chips, snacks & beer are top sellers
Pizza, chips, snacks & beer are top sellers

Are you ready for some football?

Retailers and Consumers alike have been preparing for this event for weeks, even months. An estimated 189 million people will watch the Atlanta Falcons vs. New England Patriots in Super Bowl LI on Sunday, February 5.

The Big Game is a big opportunity for big Brands to use the nation's largest platform to generate brand visibility, spread goodwill and, of course, to make a big impact on sales.

What’s at stake? Retail vs. Consumer

Many big Brands invest millions in Super Bowl TV commercials, online campaigns, and point-of-purchase materials to reach football fans. This year advertisers will spend $50 Million for a 30 second TV spot during the game. The average production costs for these are over $1 million. The anticipated commercial breaks during the game now get nearly as much pre-game hype as the game itself. Many advertisers will spend an extra 25% to market the ad before air time (advertise the advertisement, so to speak).

The NRF (

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Tags: beverage , food CPG , Shopper Marketing

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The Art of Retail Holiday Window Displays

Posted Thursday, December 15, 2016

Holiday windows influence 24% of purchases
Holiday windows influence 24% of purchases

Holiday window shopping is a sure way to get anyone into the spirit of the season, even if you’re not a big “shopper”. It’s also an opportunity for brick and mortar retailers to become a destination during the holiday for people that want to see and experience their spectacular window displays. In this respect, holiday window displays are experiential marketing in its earliest form, and it's a tactic that is just as effective as ever.

It’s all about delivering an awesome “customer experience” right? Retailers go all out this time of year to create some pretty amazing displays to elevate themselves beyond a transactional experience and entice people’s imaginations and remind them of the wonders of shopping this time of year.

In New York City, thousands of families have made it a tradition to go see the festive holiday windows every year. A trip to see Macy’s creative windows is an iconic destination that attracts 15,000 people per hour

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Tags: customer experience , holiday shopping

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