4 Reasons Retail Brands Need Print-on-Demand Solutions Now

Posted Monday, September 11, 2017

Print-on-demand Street Talker sign promotes a flash deal
Print-on-demand Street Talker sign promotes a flash deal

The shift of in-store marketing budgets from a mass, one size fits all strategy, to a more personalized, local marketing strategy has been instrumental in the growth of print-on-demand (POD) services and the marketing asset management technology that drives it. Retail brands of all sizes are realizing these four reasons why they need a unified web-to-print solution that allows them to tailor their strategies and investments.

1. Today’s shoppers expect a more personalized shopping experience

A survey conducted by Infosys reported that 78% of consumers are more likely to become a repeat customer if a retailer provides them with targeted, personalized offers.  Yet, most retailers have not achieved the level of customization and targeted local marketing that shoppers demand because they are not drawing on technology tools that provide the necessary marketing asset management and print-on-demand processes.

Local marketing and modern web-to-print solutions focus on enabling anyone

Read More

Tags: customer experience , INTELLITRAK , KDM POP Print Solutions , print-on-demand

Comments (0)

Branded Promotional Products Influence Purchase Decisions

Posted Monday, June 26, 2017

Branded items that are useful, like this keychain/bottle opener, create better ROI
Branded items that are useful, like this keychain/bottle opener, create better ROI

Placing your company logo on drinkware, hats, t-shirts, writing utensils and shopping bags can not only enhance your brand’s awareness, but will also increase the number of impressions your brand receives, guaranteeing repeat exposure. This ultimately impacts consumer purchase decisions.

FACT: a Promotional Products Association International (PPAI) study revealed that: before receiving the promotional products, over half of the consumers in the study had done business with the advertiser (55%). While after receiving the promotional products, 85% did business with the advertiser.

More research finds that some promotional products can generate nearly 6,000 impressions before being tossed.  For example: branded apparel - like t-shirts and hats, extend your brands reach well beyond the point-of-purchase by turning your loyal fans into brand ambassadors. By wearing your apparel in public it's like free advertising. 

Another FACT: According to the

Read More

Tags: ad specialty , ASI , KDM Branding Solutions , PPAI

Comments (0)

How to Design Menu Boards for Greater Optimization

Posted Friday, June 09, 2017

KDM PHOTO: drive-thru menu board signage
KDM PHOTO: drive-thru menu board signage

MENU BOARDS are the most important graphic element within a Limited Service Restaurant (LSR) because they are critical to overall sales. LSR’s, which include Quick-Serve Restaurants (QSR) and Fast Casual Dining concepts, use menu boards for these vital roles once a guest has entered the store or the drive-thru:

  • Mainly, they spell out the menu offerings, including the basic ingredients
  • Through menu optimization, they can help drive up the average order size
  • They convey a brand’s desired experience
  • They can add extra advertising for special LTOs (limited time offers) and deals
  • And, as of May 7th, for restaurant chains with 20 or more locations, they contain the FDA mandated calorie count information so consumers can make informed and healthy decisions

Restaurant Brand Marketers and Store Operators should carefully consider every aspect of their menu board design to align with the total brand experience: from the materials used to the fonts and graphics.

Read More

Tags: Fast Casual Dining , KDM POP Print Solutions , Quick Serve Restaurant , Signage & Graphics

Comments (0)

5 Ways to Make Your P.O.P Campaigns More Sustainable

Posted Tuesday, April 18, 2017

Earth Day is April 22nd
Earth Day is April 22nd

Save the Earth! Save Money! In honor of Earth Day, we’d like to share five simple ways you can tap into your supply chain for eco-friendly, sustainable options for your point-of-purchase (P.O.P) campaign needs. 

1) SUBSTRATE/MATERIAL SELECTION

Heavier is not always better. You may consider specifying a 10pt vs. 12pt cardstock, a 10oz vs. a 12oz vinyl or .040 vs .060 styrene to reduce your printing, packaging, and shipping costs.

Size of your final printed piece. You may get a better yield on the substrate sheet and/or on press by altering the finished size of your P.O.P materials or your merchandise display dimensions for best fit and for cost effective shipping purposes. The latter is just as important considering the newer DIM weight shipping rules.

Eco-Friendly Options. Pre-consumer recycled materials are available for screen, offset, large format and small format digital printing methods with varying recycled content up to 50% depending on the print process. And, there

Read More

Tags: green-scene , KDM POP Print Solutions , store profiling , sustainability

Comments (0)

7 Expert Tips for Creating Winning Retail Displays

Posted Friday, April 14, 2017

KDM Coca-Cola counter display
KDM Coca-Cola counter display

“Shoppers’ attention spans last only a few seconds, so retailers have a split second to capture their interest and engage them.” – Kris Konrath, Director of Marketing at Convergent

Whether you like it or not, appearances matter a lot in the world of retail and CPGs. The look and feel of your products, and the way they’re displayed, can directly affect the purchase decisions consumers make.

That’s why it’s incredibly important to invest in the creation and execution of your retail displays. You won’t get a lot of opportunities to engage shoppers in-store, so you want to ensure that your brand makes an impression. If your company is having issues with designing or implementing retail displays, this article may help.

Here are 7 Expert-Backed Tips on Creating & Executing Retail Displays that POP

Choose colors and shapes wisely

The rules for designing displays aren’t set in stone; every program is different. But, there are

Read More

Tags: CPG , KDM Merchandising Solutions , temporary display

Comments (0)