Holiday Shopping: What Retailers Can Expect This Year

Posted Monday, November 20, 2017

Sales generated during the holiday shopping season, November and December, can account for as much as 30% of a retailer’s annual sales. No wonder that inquiring retail brands want to know… WHEN and WHERE are Consumers shopping this holiday season? WHAT are they buying? and HOW much will they spend?

So, HERE’S THE SCOOP according to the results of a recent survey of 7,439 consumers conducted by NRF (National Retail Federation). 

WHEN and WHERE WILL CONSUMERS be SHOPPING?

  • 69% of American consumers, (that’s more than 164 Million) plan to shop over the Thanksgiving weekend, to include Thanksgiving Day, Black Friday, Small Business Saturday and Sunday, and Cyber Monday.
  • No surprise here- Retailers can expect Black Friday to be the busiest day with 70% planning to shop in stores on this day (that’s 115 Million shoppers).
  • 43% are expected to shop on Saturday (71 Million) and 48% are expected to shop on Cyber Monday (78 Million).
  • Of note is

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Tags: holiday shopping , KDM POP Print Solutions , NRF

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What it Takes to Design a Winning In-Store POP Display

Posted Tuesday, October 03, 2017

2017 DOT Best of Times Winner: Walmart WOW Rogue One display
2017 DOT Best of Times Winner: Walmart WOW Rogue One display

Innovative and creative Brand Marketers, P.O.P Designers and Manufacturers prepared their most impressive in-store marketing activations and merchandise display entries for the 2017 Design of the Times (DOT) Awards Competition. This contest has been a retail industry tradition for more than 20 years.

A panel of over 50 consumer brand marketers and retail professionals gathered in July to judge 100's of entries across 13 retail channels to determine the finalists. The judging for the DOT Competition is based on how well the display achieved its objective at the point-of-purchase and how well it executed these four attributes:

4 C’s of Effective In-Store Activation

  1. COMMAND ATTENTION ~ the first impression matters the most
  2. CONNECT WITH THE SHOPPER ~ through imagery or familiarity
  3. CONVEY INFORMATION ~ tell a (short) story
  4. CLOSE THE SALE ~ urge shoppers to buy now

The judging is further explained in this chart from the DOT Award site:

4 C's of Effective Display Design

The

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Tags: KDM Merchandising Solutions , semi-permanent display , temporary display

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4 Reasons Retail Brands Need Print-on-Demand Solutions Now

Posted Monday, September 11, 2017

Print-on-demand art template
Print-on-demand art template

The shift of in-store marketing budgets from a mass, one size fits all strategy, to a more personalized, local marketing strategy has been instrumental in the growth of print-on-demand (POD) services and the marketing asset management technology that drives it. Retail brands of all sizes are realizing these four reasons why they need a unified web-to-print solution that allows them to tailor their strategies and investments.

1. Today’s shoppers expect a more personalized shopping experience

A survey conducted by Infosys reported that 78% of consumers are more likely to become a repeat customer if a retailer provides them with targeted, personalized offers.  Yet, most retailers have not achieved the level of customization and targeted local marketing that shoppers demand because they are not drawing on technology tools that provide the necessary marketing asset management and print-on-demand processes.

Local marketing and modern web-to-print solutions focus on enabling anyone

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Tags: customer experience , INTELLITRAK , KDM POP Print Solutions , print-on-demand

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Branded Promotional Products Influence Purchase Decisions

Posted Monday, June 26, 2017

Branded items that are useful, like this keychain/bottle opener, create better ROI
Branded items that are useful, like this keychain/bottle opener, create better ROI

Placing your company logo on drinkware, hats, t-shirts, writing utensils and shopping bags can not only enhance your brand’s awareness, but will also increase the number of impressions your brand receives, guaranteeing repeat exposure. This ultimately impacts consumer purchase decisions.

FACT: a Promotional Products Association International (PPAI) study revealed that: before receiving the promotional products, over half of the consumers in the study had done business with the advertiser (55%). While after receiving the promotional products, 85% did business with the advertiser.

More research finds that some promotional products can generate nearly 6,000 impressions before being tossed.  For example: branded apparel - like t-shirts and hats, extend your brands reach well beyond the point-of-purchase by turning your loyal fans into brand ambassadors. By wearing your apparel in public it's like free advertising. 

Another FACT: According to the

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Tags: ad specialty , ASI , KDM Branding Solutions , PPAI

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How to Design Menu Boards for Greater Optimization

Posted Friday, June 09, 2017

KDM PHOTO: drive-thru menu board signage
KDM PHOTO: drive-thru menu board signage

MENU BOARDS are the most important graphic element within a Limited Service Restaurant (LSR) because they are critical to overall sales. LSR’s, which include Quick-Serve Restaurants (QSR) and Fast Casual Dining concepts, use menu boards for these vital roles once a guest has entered the store or the drive-thru:

  • Mainly, they spell out the menu offerings, including the basic ingredients
  • Through menu optimization, they can help drive up the average order size
  • They convey a brand’s desired experience
  • They can add extra advertising for special LTOs (limited time offers) and deals
  • And, as of May 7th, for restaurant chains with 20 or more locations, they contain the FDA mandated calorie count information so consumers can make informed and healthy decisions

Restaurant Brand Marketers and Store Operators should carefully consider every aspect of their menu board design to align with the total brand experience: from the materials used to the fonts and graphics.

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Tags: Fast Casual Dining , KDM POP Print Solutions , Quick Serve Restaurant , Signage & Graphics

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