Lawn & Garden Retail Marketing Trends

Posted Monday, April 14, 2014

IMAGE SOURCE: The Home Depot
IMAGE SOURCE: The Home Depot

No One Wants Plastic Flowers and a Concrete Lawn ~ 
Power equipment and consumables, such as fertilizer, seeds, and mulch remain top revenue items for lawn and garden retailers. However, consumers are spending more leisure time outdoors and immersing themselves in nature and organic lifestyles. They are investing in patio furniture, grills and accessories to personalize these spaces, fueling a record growth in demand for these items. According to the Garden Media Group’s 2014 Garden Trends Report they predict several consumer trends for retailers to watch and capitalize on in 2014:

  • Decorating the yard with accessories like birdfeeders and throw pillows to make it personable
  • Creating composts is the new recycling
  • Growing more produce at home to be used for smoothies, hops for home brewing and grapes to make homemade wine
  • Decorating with more houseplants in offices, schools and hospitals (see our Retail Design Trends blog regarding the use of plant life in retail

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Tags: home improvement , retailers , Walmart

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Trends in Retail Environment Design

Posted Friday, April 04, 2014

PHOTO SOURCE: Big Ideas from Euroshop
PHOTO SOURCE: Big Ideas from Euroshop

In the past several years we have seen online and mobile retailing threatening the survival of brick and mortar stores. However, many retailers today don’t see this as a threat to the survival of the physical store. Instead, they see this as an opportunity for growth and are focusing on creating retail environments that tell their unique brand stories and elevate the store experience. To kick off 2014, there have been some noteworthy retail industry events; the NRF Big Show, Euroshop and Global Shop, as well as insights from the trade publications that support these events that have validated this view.

Design:Retail Magazine surveyed several retail industry executives including store planners, designers and visual merchandisers, for their State of the Industry report. Some significant statistics regarding retail design surfaced from the research:

  • 47% of executives believe that the design/store planning/visual component to the retail industry today is much more important than it

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Tags: Euroshop , KDM Retail , retail design

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The Secrets to Building a Great Brand

Posted Friday, March 21, 2014

One of the most important and challenging aspects for retailers these days is building your brand. We’ve seen many failures recently, like Blockbuster and Barnes and Noble, while others struggle to survive, such as JC Penney. According to the 2014 Brand Keys Customer Loyalty Engagement Index (CLEI), consumer expectations are rising, and many brands are not keeping up with those consumer expectations.

Brands such as Victoria’s Secret, Nike, Whole Foods and Apple have stood out among their competitors as brands that have been successful in building a great brand with amazing consumer loyalty. Consumers have emotionally engaged with these brands across multi-channels, creating a connection associated with “brand buzz”, the “shopping experience”, and the “value for dollar”. 

The traditional, mass messaging that marketers have relied upon for decades is no longer effective. A new arsenal of techniques has been adopted and is proving to be

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Tags: CPG , retail design , retailers

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Blending POP Print With Technology to Engage Shoppers

Posted Friday, March 14, 2014

Wide Format Goes Cross Media
Wide Format Goes Cross Media

POP signage and displays are becoming interactive and integral to the cross media mix:

Marketers are using point-of-purchase print materials as a medium to integrate technologies such as QR Codes, Augmented Reality and NFC Tags to interact with and engage shoppers in-store. 4 out of 5 consumers are using a smartphone when they shop [Source: eZanga.com] to get more information: check prices, find promotions, read product reviews or get product information. Shoppers can use their mobile devices to interact with signage at the very time when they are most likely to buy. 

KDM POP Solutions Group was a featured speaker recently for a webinar regarding how we are blending print with technology in retail settings and why our customers; consumer brands and retailers, are using technology to make it easier for shoppers to buy. The webinar, titled "Wide Format Goes Cross Media", was part of The Emerging Markets Webinar Series hosted by InfoTrends. The analysis and insights that came

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Tags: digital printing , KDM POP Print Solutions , NFC tag

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How Digital Printing Allows Brands to Customize Packaging

Posted Friday, March 07, 2014

Share a Coke
Share a Coke

“Do not send me a mass message. Listen to me. I am unique.”

We have been posting several KDM Blogs lately about customization at the point-of-purchase; why it is important in helping to stand out at the shelf, for making a connection with your target audience, and how some retailers and consumer brands are executing successfully. Like Coca-Cola’s Share a Coke campaign and New Balance 574 shoes at Foot Locker. Brand packaging is no different, as was discussed in great detail in the webinar “Digital by Design”, part of the Package Design webinar series sponsored by KDM this past month. This webinar featured guest speakers Rob Wallace, Managing Partner of Wallace Church & Co., and Melody Nealon, Lead Designer of AMES International Inc. for Emily Chocolates.

Hyper Customization
“Brands need consumers”, says Rob Wallace. He spoke about the need for Hyper Customization for brands to succeed at the point of purchase. The Share a Coke campaign generated a

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Tags: Coca-Cola , digital printing , KDM POP Print Solutions , packaging

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