Shoppers Are Making More Purchasing Decisions In-Store Than Ever Before

Posted Monday, October 15, 2012

Good news for us! We all know that POP drives sales but the new stats are higher than ever. A recent study conducted by the Point of Purchase Advertising International (POPAI) relating to grocery/supermarket segment indicates that:

  • 76% of purchase decisions are made in store (up from 70%)
  • Nearly one in six brand purchases are made when a display with that brand is present in store 

POPAI full article: 

Tags: market-wise

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