Millennials (born 1980-2000) coming of age and Baby Boomers entering their twilight years have transformed the food retailing demographics. Over the next decade, the baton will be passed from one mega-generation to the next. Millennials make up approx. 70.3 million Americans. They already account for $600 billion of annual retail spend in the US.
Trouble in Aisle 5: a joint study by Jefferies & Alix Partners, released June, 2012 analyzes the changes and challenges that the food retailing industry faces in the next several years. Download this free study titled Trouble in Aisle 5 analyzing the shakeup in food retailing.
How will you adapt your store environment and develop lasting relationships with the Millennials?