The Evolution of Retail Environments

Posted Monday, October 28, 2013

The future is not what it used to be!

Retail has always played a vital part in the fabric of society. If you live and breathe Retail like we do- check out this interactive, historical timeline of the top 100 objects that have shaped the evolution of the retail environment from Caveman to Internet Shopper. The “History of Retail in 100 Objects”, developed by The Store WPP and Intel Corporation, is a fascinating read that identifies 100 objects, illustrates it, tells its story, and shares an overview of what its retail impact has been.

The 6 Ages of Retail Evolution
The collection of 100 objects was framed chronologically within five broad time periods, plus some ideas of what object (or technologies) might shape the future of retail. Here are some of the objects highlighted within the periods.

  1. Caveman/Shopper as Hunter Gatherer- humans are hard wired to shop! (well, seek out our needs and wants)
  2. Neolithic Shopper- 8,000 to 2,000 BC: abacus, stone tablet for writing

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Tags: 3D printing , big data , KDM Technology Solutions

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9 Attributes of Effective Merchandising Displays

Posted Friday, October 18, 2013

Merchandising and point-of-purchase (POP) displays can provide an emotional connection with shoppers and are proven to drive impulse decisions. However, cutting through the clutter is no longer enough to engage shoppers. In order to truly connect and drive purchases at retail, it is critical to design merchandising displays with target shoppers in mind.

The Point of Purchase at Retail International (POPAI) group published the 2012 Shopper Engagement Study saying that 76% of purchasing decisions happen in-store (an all-time high.) The study also found that nearly 1 in 6 brand purchases are made when a display with that brand is present in store. It has been called the largest in-store audit in history. It’s resounding evidence that POP and merchandising displays remain a critical component in consumer brand product marketing.

Lily Lev-Glick, Founder & Chief Insights Officer, ShopperSense, was engaged by POPAI as the lead research consultant for the Study, which is the first

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Tags: KDM Merchandising Solutions , KDM POP Print Solutions , POPAI

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Innovations from the Shopper Marketing Expo

Posted Monday, October 14, 2013

submitted by Maureen Gumbert, Marketing Manager, KDM ~  

“…this should be called Marketing to Shoppers, not Shopper Marketing.” Patrick Fitzmaurice, Principal at The Capre Group, stated this in his keynote opening speech at the Shopper Marketing Expo in Chicago. He went on to set the tone for a panel discussion emphasizing the need for retailers and consumer brands to work together to come up with solutions to make it easier for consumers to buy.

Another theme from symposium speakers was the need for innovation. Doug Van Andel, Global Creative Director at Saatchi & Saatchi X, gave an excellent symposium presentation about how great ideas only work when they get executed. He reminded us that

  • There are 30,000 SKUs introduced every year
  • Consumers are hit with 3,000 messages every day from all channels
  • It takes just 3 seconds to make an impact in store

So how will the marketing stimuli, based on shopper insights, engage the shopper in all this

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Tags: CPG , interactive marketing , KDM POP Print Solutions , NFC tag , retailers

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Why Are Retailers Launching Holiday POP Marketing Campaigns So Early?

Posted Friday, October 04, 2013

Seems we just posted a KDM Blog about the Back-to-School promotion season, have skipped right over Halloween and here we are at Christmas already! KDM P.O.P. Solutions Group saw their first wave of holiday POP marketing campaigns hit our print production floors in September. October appears to be in full swing with many retailers and consumer brands launching earlier than ever this year.

According to a new survey from Experian Marketing Services, nearly half (49%) of all marketers said that they will launch holiday campaigns before Halloween on Oct. 31.

This could be sparked by a legitimate fact that this year the shopping period between Black Friday (Nov. 29) and Christmas is a full week shorter, with just 25 days compared to 32 days in 2012. If you do your holiday shopping on the weekends that means you will have just four (not five) full weekends to shop this year. Additionally, Hanukkah starts 11 days earlier this year.

Or, could this be sparked from the fact that many retailers, like

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Tags: holiday shopping , KDM POP Print Solutions , retailers

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