Covering Your Bases with an Omni-Channel Approach to Retail Marketing

Posted Thursday, June 27, 2013

Talk to a retail marketer nowadays and it’s likely the word “omni-channel” will quickly enter the conversation. Consumers are a moving target, and the goal of omni-channel marketing (OCM) is to reach them when and where they’re active. But, omni-channel strategies have moved beyond marketing. They’re now being used to drive loyalty, unify channels, improve the user experience, and foster operational excellence.

A recent Platt Retail Institute study found that 83% of retailers with over $500 million in sales, and 67% of all retailers are evaluating or adopting an omni-channel approach.

What exactly is omni-channel retailing and why are so many retailers integrating it into their strategy?

Omni-Channel Marketing’s Evolution
It became apparent that customers now buy in many different ways. Some sales come from in-store and others over the phone. A smart marketer decided to connect the two and “cross-channel” marketing was born. As the number of

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Tags: KDM Branding Solutions , KDM Fulfillment Solutions , KDM POP Print Solutions , KDM Retail , point-of-purchase

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The Benefits of Interactive Planograms (Installation Guides)

Posted Tuesday, June 25, 2013

Back in the fall, 2012 Apple announced it would start selling the iPad Mini. On October 23rd it was announced to an onslaught of media coverage. Rumors had been flying about Apple’s plan to launch a smaller tablet and any type of confirmation prior to the launch was certain to be newsworthy.

Several third-party suppliers like Belkin, Kensington, and Trust provide accessories for Apple devices, including cases, speaker docks and other items. Those accessories are sold online and through retailers like Walmart, Target, and Best Buy. Prior to the announcement, the displays for those accessories started showing up at retail locations. One particular display landed at a Best Buy location and apparently the installation instructions “fell out of the box.” Those planograms were photographed or scanned by someone and leaked to AppleInsider.

Apple is notorious for requiring suppliers to maintain the security of their information prior to the launch of its products and a mistake like

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Tags: Best Buy , KDM POP Print Solutions , KDM Technology Solutions

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Key Retail Marketing Trends in Lawn and Garden

Posted Thursday, June 20, 2013

The lawn and garden industry has certainly been affected by the housing crisis and its impact on the economy. In 2008, total sales were estimated at $36 billion and the average spend per household was $444. By 2012, total estimated revenue fell to $29.5 billion and the average spend dropped to $347 per household. But, even though people were spending less, their cutbacks were in line with the rest of their discretionary spending, and people spent about the same time on their lawns and gardens. They were simply forced to do more with less.

The 2013 National Gardening Survey found that U.S. households spent more at home improvement centers (27% of the total gardening retail market) and at mass merchants (20%) than they did at local garden centers and nurseries (17%) or local hardware stores (15%). With a collective 47% share, large national chains now command the biggest market share. However, the 18-34 year old group of householders, otherwise known as Millennials, cite their local hardware store as

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Tags: ad specialty , INTELLITRAK , KDM Branding Solutions , KDM POP Print Solutions , KDM Technology Solutions , millennials

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There’s a Great Future in Plastic Displays

Posted Tuesday, June 18, 2013

There’s a great scene in the 1967 film, Mrs. Robinson where Dustin Hoffman’s character Ben, receives some words of advice from the family’s friend, Mr. McGuire. It goes like this:

Mr. McGuire: I just want to say one word to you - just one word.
Ben: Yes sir.
Mr. McGuire: Are you listening?
Ben: Yes I am.
Mr. McGuire: 'Plastics.'
Ben: Exactly how do you mean?
Mr. McGuire: There's a great future in plastics. Think about it. Will you think about it?
Ben: Yes I will.
Mr. McGuire: Shh! Enough said. That's a deal.

Rarely has a prediction of our future been so foretelling. There was a great future (and still is) in plastic. It’s used in everything from the products we buy, to the packaging for those products and the way they’re presented in-store. Why? Among the many benefits, plastics are strong, durable, low maintenance, versatile, and inexpensive - all important characteristics when designing and building permanent or semi-permanent retail merchandising and POP displays

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Tags: KDM Merchandising Solutions , KDM POP Print Solutions , point-of-purchase

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Kinks in Your P.O.P. Supply Chain

Posted Thursday, June 13, 2013

Wiki.answers.com says that the phrase ‘kinks in the chain,’ “originated from the annoying predicament when a specific link of the chain of a bike, tricycle or any other type of chained vehicle causes it to turn in a disrupted motion. This can usually cause the chain to jump or skip due to this tiny inflexible kink. It is now used a little bit as a phrase referring to a small aspect of any kind of process or collaboration that slows everything and everyone down.”

The retail supply chain includes a lot of moving parts. First, and most importantly, product must arrive at retail locations when and where it’s needed to keep shelves stocked. Almost as importantly, the point-of-purchase (POP) signage that accompanies products must arrive in time to help drive sales. In May, 2012 The Point of Purchase at Retail International (POPAI) group published research saying that 76% of purchasing decisions now happen in-store (an all-time high.) The study also found that nearly 1 in 6

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Tags: INTELLITRAK , KDM Technology Solutions , point-of-purchase , POPAI

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Beyond the Pump - Trends in Convenience Store Retailing

Posted Tuesday, June 11, 2013

According to The National Association for Convenience and Fuel Retailing (NACS) there are nearly 150,000 convenience stores in the USA. The industry is huge with total sales over $680 Billion. 75% of the industry’s revenue comes from fuel sales, another 10% each comes from groceries and cigarettes, and roughly 3% comes from the sale of alcoholic beverages. C-stores compete with a wide range of retailers including gas stations, grocery stores, mass merchandisers, and warehouse clubs. Those that sell prepared foods also compete against restaurants. With so much at stake, and in the face of stiff competition, these retailers must look beyond “convenience” to maintain a competitive edge.

The recent 2012 Realities of the Aisle C Store Study, conducted by Convenience Store News, polled 1,025 shoppers over the course of one month. They identified several trends among all respondents and then analyzed the behavioral differences between men and women. Some of the key data included shopping

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Tags: convenience store , KDM POP Print Solutions , point-of-purchase

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The Power of POP Print Consolidation and Efficient Fulfillment

Posted Thursday, June 06, 2013

Imagine this scenario. The company you work for is a fashion retailer with 1,500 retail locations in the USA and Canada. You’ve got 1,000 flagship stores with many different configurations. Some are located in indoor malls, some are in strip centers, and still others are freestanding locations. You also operate 500 specialty boutiques divided under a few different brand identities.

You run a new in-store point-of-purchase (POP) campaign each month and each store needs POP marketing collateral to reinforce the promotion and drive sales at each location. Each promotion includes a total of 30 components, ranging from displays to window decals, signage, and counter mats. You’re responsible for making sure the components for each campaign are manufactured and delivered to each location. In total, you spend about $5 million per year on POP and fulfillment.

In the past, you’ve determined your needs based on some basic assumptions:

mall stores = 30 components
strip stores = 20

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Tags: INTELLITRAK , KDM Fulfillment Solutions , KDM POP Print Solutions , KDM Technology Solutions

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Trends in Retail Environments

Posted Tuesday, June 04, 2013

Submitted by Jim Jaeger, KDM Retail~

We work with many professionals across many retail industry segments in a store planning, shopper marketing and visual merchandising capacity. When we ask them about the future of retail environments, their answers generally fall into a few key areas. To ensure their future success, retailers are reconsidering the design of their stores, they’re striving for a more seamless experience, and they’re discovering the value of mobile technology.

Store Design
In the past, a retailer might have had two or three store configurations, depending on whether they were planning to open in a mall, a strip center, or build a freestanding location. Now they are exploring other opportunities, including mega stores, urban micro stores, kiosks, and pop-up stores, among others.

Retailers are devoting less space to certain product categories that are being purchased more frequently online, including media, electronics, and other hardline items. According to the

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Tags: KDM Retail , market-wise , millennials

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