How Grocery Stores are Becoming Destination Spots

Posted Tuesday, January 28, 2014

County Market's new coffee counter is a destination for Danville, IL community
County Market's new coffee counter is a destination for Danville, IL community

Submitted by Greg Rogers, KDM Retail ~ 

Shop, dine, grab a latté, pick up some fresh flowers… and you might as well participate in a wine tasting or attend a cooking class while you are at it. What’s not to like about all these great amenities popping up at your local supermarket? As the busy modern shopper is evolving, grocery stores are also evolving to accommodate their shopper’s needs for a convenient and comfortable experience. We are seeing many grocery stores creating in-store cafés, coffee spots, and gathering places where groups of people can meet, have a bite to eat, and maybe even learn something by watching a demo, discussing a recipe, or watching the “big game”.

These new retail environments feature warm and inviting color palettes and provide comfortable seating. Some have incorporated “Wi-Fi” and fireplaces into their cafés. This approach is attractive not only to the Millennial generation seeking a seamless

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Tags: grocery , KDM Retail , supermarket

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Millennials Stand Behind Brands that Stand for Something

Posted Friday, January 17, 2014

photo source: beautystalkerswordpress.com
photo source: beautystalkerswordpress.com

Making shoppers feel good about their purchases has a powerful effect on the purchase decision
Seems consumer brands and retailers are all following the trend of promoting their cause marketing efforts at the store level via point-of-purchase, merchandising displays, and even on their packaging. Research shows that supporting a cause is an effective way for brands to catch the attention of shoppers, in particular the Millennial population, turning them into advocates for the brand. According to a recent article in Ad Age,  Millennials will seek out and support brands that align with their own personal values. 

How a cause marketing campaign can help your brand while supporting a bigger cause
The 2012 annual global study by Edelman explored consumer attitudes around social purpose, and what their expectations were of America’s brands and corporations. Here is some of the staggering findings from the research:

  • 89% of global consumers take part in activities that address

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Tags: cause marketing , CPG , millennials , retailers

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Using Technology in the Retail Environment to Boost Sales

Posted Monday, January 06, 2014

photo source: unlocked.footlocker.com
photo source: unlocked.footlocker.com

Traditional shopper marketing has changed, just as the shopper’s expectations have changed. Retailers have more opportunities than ever before to take advantage of platforms and technology that allow them to engage with shoppers in the retail store environment.

The Association for Retail Environments (A.R.E.) published a “Sales-Boosting Technologies” article recently highlighting 15 strategies that focus on ROI and the in-store customer experience. The article cautions retailers to identify their objective; what they want the technology to accomplish for the brand and for the shopper, and how the particular technology will enhance the customer experience.

Integrating technology at retail can be an effective solution for:

  • Drawing customers into your store by providing a compelling reason to participate
  • Engaging with your shoppers through touchscreens and delivering a message on their terms
  • Connecting with social media users while in-store shopping

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Tags: interactive marketing , KDM Technology Solutions , Quick Serve Restaurant , retail design

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