The fashion retail industry has undergone some significant changes in the past few years. Not unlike many other industry verticals, online and mobile channels have forever changed the shopping experience in brick and mortar stores. Retail Week Reports’ recently published report, “Fashion Retail 2014: The future of fashion retailing in a digital age” *, brings some encouraging news to the world of fashion retail.
The good news is that consumers enjoy shopping for clothing and accessories. In fact, 40% reported that they love it. Considering clothing is a necessity, that is indeed good news. (Say, compared to shopping for gasoline for your car; also a necessity- not very fun.) But the modern shopper is changing and is using more than five channels, with some up to as many as 14, to do their shopping. The rise of the digital channel in fashion retail has undoubtedly had an enormous impact on the typical physical store and the established business models in the fashion world.