How this shopper is preparing for retail’s big day
By Maureen Gumbert ~
I have not dared to step foot in a mall on Black Friday since I was 16; which is the last time my father dropped me and 2 of my brothers off at the Water Tower Place shopping mall in downtown Chicago (like he had done for many years prior). All I really remember about the greatest shopping day of the year is the excruciating long lines just to get on the escalators to the other levels. Ugh!
Don’t get me wrong, I enjoy shopping. They key word being ‘enjoy’. So, I have to admit, it is on my radar this year. I plan to take my 14 year old son shopping on Black Friday. (Did I say that out loud?) Admittedly, I have an M.O. - I want great deals and discounts!
As retail's most profitable time of the year, Black Friday is the official start to the holiday season. According to the NRF (National Retail Federation), retail sales during the November and December months can