One of the most important and challenging aspects for retailers these days is building your brand. We’ve seen many failures recently, like Blockbuster and Barnes and Noble, while others struggle to survive, such as JC Penney. According to the 2014 Brand Keys Customer Loyalty Engagement Index (CLEI), consumer expectations are rising, and many brands are not keeping up with those consumer expectations.
Brands such as Victoria’s Secret, Nike, Whole Foods and Apple have stood out among their competitors as brands that have been successful in building a great brand with amazing consumer loyalty. Consumers have emotionally engaged with these brands across multi-channels, creating a connection associated with “brand buzz”, the “shopping experience”, and the “value for dollar”.
The traditional, mass messaging that marketers have relied upon for decades is no longer effective. A new arsenal of techniques has been adopted and is proving to be