The Secrets to Building a Great Brand

Posted Friday, March 21, 2014

One of the most important and challenging aspects for retailers these days is building your brand. We’ve seen many failures recently, like Blockbuster and Barnes and Noble, while others struggle to survive, such as JC Penney. According to the 2014 Brand Keys Customer Loyalty Engagement Index (CLEI), consumer expectations are rising, and many brands are not keeping up with those consumer expectations.

Brands such as Victoria’s Secret, Nike, Whole Foods and Apple have stood out among their competitors as brands that have been successful in building a great brand with amazing consumer loyalty. Consumers have emotionally engaged with these brands across multi-channels, creating a connection associated with “brand buzz”, the “shopping experience”, and the “value for dollar”. 

The traditional, mass messaging that marketers have relied upon for decades is no longer effective. A new arsenal of techniques has been adopted and is proving to be

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Tags: CPG , retail design , retailers

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Blending POP Print With Technology to Engage Shoppers

Posted Friday, March 14, 2014

Wide Format Goes Cross Media
Wide Format Goes Cross Media

POP signage and displays are becoming interactive and integral to the cross media mix:

Marketers are using point-of-purchase print materials as a medium to integrate technologies such as QR Codes, Augmented Reality and NFC Tags to interact with and engage shoppers in-store. 4 out of 5 consumers are using a smartphone when they shop [Source: eZanga.com] to get more information: check prices, find promotions, read product reviews or get product information. Shoppers can use their mobile devices to interact with signage at the very time when they are most likely to buy. 

KDM POP Solutions Group was a featured speaker recently for a webinar regarding how we are blending print with technology in retail settings and why our customers; consumer brands and retailers, are using technology to make it easier for shoppers to buy. The webinar, titled "Wide Format Goes Cross Media", was part of The Emerging Markets Webinar Series hosted by InfoTrends. The analysis and insights that came

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Tags: digital printing , KDM POP Print Solutions , NFC tag

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How Digital Printing Allows Brands to Customize Packaging

Posted Friday, March 07, 2014

Share a Coke
Share a Coke

“Do not send me a mass message. Listen to me. I am unique.”

We have been posting several KDM Blogs lately about customization at the point-of-purchase; why it is important in helping to stand out at the shelf, for making a connection with your target audience, and how some retailers and consumer brands are executing successfully. Like Coca-Cola’s Share a Coke campaign and New Balance 574 shoes at Foot Locker. Brand packaging is no different, as was discussed in great detail in the webinar “Digital by Design”, part of the Package Design webinar series sponsored by KDM this past month. This webinar featured guest speakers Rob Wallace, Managing Partner of Wallace Church & Co., and Melody Nealon, Lead Designer of AMES International Inc. for Emily Chocolates.

Hyper Customization
“Brands need consumers”, says Rob Wallace. He spoke about the need for Hyper Customization for brands to succeed at the point of purchase. The Share a Coke campaign generated a

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Tags: Coca-Cola , digital printing , KDM POP Print Solutions , packaging

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