Big Data Offers Big Benefits for Retailers

Posted Friday, May 30, 2014

In an omni-channel marketing world, shoppers have come to expect retailers to connect with them at multiple levels and through many platforms in order to deliver a a seamless, even personalized,  shopping experience. These include marketing touchpoints such as email, direct mail, mobile alerts, in-store messaging, online and social media. Big Data is the enormous amount of consumer behavior that is collected based on consumer’s interactions with these touchpoints and their path to purchase.

Brick-and-mortar retailers have invested heavily in data collection software to help them target, engage and retain customers, plan their store environments, mobilize their point-of-sale and improve their speed to market. The consumer packaged goods (CPG) companies that support retailers have made their own investments in an effort to improve the productivity of their sales teams and deliver product more efficiently.

Technology that Collects Big Data is Evolving
Technology is constantly evolving

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Tags: big data , KDM Technology Solutions , Kroger

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Showrooming Fades as Webrooming Trend Rises

Posted Friday, May 23, 2014

There has been a great deal of buzz and even concern over the concept of “showrooming” for retailers lately. Showrooming is the practice of shoppers researching products in stores, then purchasing online, often from a different retailer for less. However, new research has shed some light on this phenomenon indicating that 88% of consumers are actually far more likely to do their reconnaissance online, and then make a trip to the physical store to purchase. Marketers are calling this new reverse showrooming trend “webrooming”.

This new research was released by Interactions in its second Retail Perceptions trend report, “The Rise of Webrooming: A Changing Consumer Landscape.” The report found that while showrooming still remains popular among 76% of shoppers, the emerging trend of webrooming represents a larger, growing trend at 88%. What’s even more encouraging is that 80% of local mobile searches turn into purchases, with 76% being in a brick and mortar

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Tags: KDM POP Print Solutions , POPAI , showrooming

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The Power of Event Marketing in Elevating the Brand Experience

Posted Friday, May 16, 2014

Event marketing solutions for indoors and out:
Event marketing solutions for indoors and out:

The goal of experiential event marketing is to establish a brand connection with a targeted consumer in such a way that it creates an impulse to purchase based on their emotional response.

Now, more than ever, consumers want a brand experience that speaks to them, personally. Events offer marketers a proven tactic to allow their target audience to engage with them in a face-to-face, live “customer experience”. The brand has the opportunity to communicate their company’ focus, perspective and translate their personality and offerings in a transparent way.

Why retailers and brands are using events in their marketing mix

  • Deepen audience engagement
  • Drive brand loyalty
  • Improve ROI
  • Extend the brands reach
  • Educate customers about a product or service

These reasons can be very compelling to some businesses, and many are willing to pay big to promote their product or service at an event.

Choosing a venue or event type
An experiential

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Tags: ad specialty , event marketing , INTELLITRAK , KDM Branding Solutions

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Millennial’s Influence on QSR’s Marketing & Operations

Posted Friday, May 09, 2014

There are many compelling reasons that Quick Serve Restaurants (QSRs) are dedicating much of their marketing and operations efforts at the point-of-purchase catering to the Millennial population.  One of the most important reasons is this population, also called GEN Y, spends more time eating out than any other generation. Second, 48% of them say word of mouth from their peers influences their purchase decisions (not messaging from marketers). And third, Millennials are known for having busy schedules, which leads to snacking more often throughout the day, and not taking the time to cook a healthy meal at home for themselves. For QSR’s, this opens up great opportunities to cater to this 80 million strong population. However, not without adapting some significant changes to their marketing efforts, menu options and the retail store experience.

Just who is this new generation of QSR consumers?
According to Millennial Marketing, Millennials currently make up 25% of the population and by

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Tags: INTELLITRAK , millennials , Quick Serve Restaurant

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How Shop-in-Shops Benefit Both Retailers and Brands

Posted Friday, May 02, 2014

PHOTO SOURCE: Minneapolis Star Tribune
PHOTO SOURCE: Minneapolis Star Tribune

Shop-in-shop, store-within-a-store, in-store shop, concession, in-store concept.  Whatever you call the concept, they could be defined as a designated space within a host retailer that is dedicated to a specific consumer brand, allowing them to sell goods under their own brand name. This retail concept is not new, but has gained momentum in the last couple of years. The beauty of a store-within-a-store is that both the consumer brand and retailer (typically big box retailers) are benefitting from creating these symbiotic arrangements. Some of the shop-in-shops have become so popular they are viewed as destination shops, where the consumer specifically heads to that store for that brand. 

Benefits of Retailer and Brand Collaborations

Brand manufacturers are rethinking ways to reach consumers directly and retailers are permitting them to make a clear brand and price statement at the point of purchase. Some specific benefits that make the arrangements a win-win:

  • Breathe new

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Tags: Best Buy , KDM Retail , pop-up store , Shop-in-Shops

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