Home Improvement Trends: Embracing the Growing DIY Shopper

Posted Sunday, June 29, 2014

Designer Wall Finish interactive product demo kiosk- KDM Retail
Designer Wall Finish interactive product demo kiosk- KDM Retail

Consumers are feeling pretty confident these days about taking on do-it yourself (DIY) projects in their homes- whether simple repairs or complete home renovations. Influences on this growing trend are coming from sources like Pinterest, where they are gathering up ideas and tips on DIY projects; home improvement shows on networks like HGTV; and the vast amount of DIY videos found online, specifically YouTube. DIY enthusiasts are heading to their local hardware stores and home improvement retail centers to seek out new products, how-to instructions and creative guidance to help them tackle their projects. According to a recent press release from Elmer’s, home improvement purchases are likely to increase about 7% in 2014-2015, up significantly from 2012.

Consumer Brand Product Innovations Offer More Choices, More Creativity
Many of the DIY project trends focus on incorporating a variety of substrate materials, using bright paint colors, organizing home spaces and personalization. Consumer

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Tags: CPG , home improvement , KDM POP Print Solutions , packaging

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How Private Labels are Winning at the Point of Purchase

Posted Friday, June 20, 2014

Target focuses on health and wellness. PHOTO Source: supermarketnews.com.
Target focuses on health and wellness. PHOTO Source: supermarketnews.com.

Private label consumer packaged goods (CPGs) brands have evolved over the past several years, and many are gaining popularity with consumers. During the U.S. recession in 08-09, many loyal national brand consumers took notice of the private label brands found in the grocery aisle and were willing to try them for the first time simply because the costs were lower. They were surprised to find that these products tasted just as good as, or even better, than the brand they had been loyal to for all those years. Unfortunately for the major brands, many of these consumers never went back.

Today, private label marketers are stepping up their packaging, merchandising and marketing strategies to attract consumers and win the battle over national brands. According to the IRi “CPG Times & Trends” study released in December, 2013, over 90% of consumers believe that private label brands deliver the same or better value as major brands, and 80% believe the quality is the same or better. The study

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Tags: CPG , KDM POP Print Solutions , private label , Target

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How to Make Your Merchandising Displays What Shoppers Are Seeing

Posted Friday, June 06, 2014

Displays featuring faces make it easier for shoppers to identify with. (PHOTO: KDM custom temporary merchandising display)
Displays featuring faces make it easier for shoppers to identify with. (PHOTO: KDM custom temporary merchandising display)

The Modern Shopper: always on the go, spends time researching items online prior to purchasing in store, shops with a purpose, desires personalization and has high expectations related to customer service. In our last blog article, we shared that 88% of consumers are likely to research products online and then visit a brick and mortar store to purchase the product.

Additionally, the 2014 POPAI Shopper Engagement Study released earlier this year found that 82% of mass merchant purchase decisions are still made in store. In fact, a whopping 62% of the shoppers in this segment picked up items on impulse and 16% of these unplanned purchases were influenced by a display in the store aisles. INDEED! The modern shopper still prefers the traditional shopping experience, and as their expectations change, so must brand marketer’s approach to executing effective merchandising displays in order to increase sales at the point of purchase.

What Makes an Effective Merchandise Display?
Creating

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Tags: KDM Merchandising Solutions , point-of-purchase , POPAI

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