Consumers are feeling pretty confident these days about taking on do-it yourself (DIY) projects in their homes- whether simple repairs or complete home renovations. Influences on this growing trend are coming from sources like Pinterest, where they are gathering up ideas and tips on DIY projects; home improvement shows on networks like HGTV; and the vast amount of DIY videos found online, specifically YouTube. DIY enthusiasts are heading to their local hardware stores and home improvement retail centers to seek out new products, how-to instructions and creative guidance to help them tackle their projects. According to a recent press release from Elmer’s, home improvement purchases are likely to increase about 7% in 2014-2015, up significantly from 2012.
Consumer Brand Product Innovations Offer More Choices, More Creativity
Many of the DIY project trends focus on incorporating a variety of substrate materials, using bright paint colors, organizing home spaces and personalization. Consumer