The Back to School (BTS) shopping season is upon us! BTS is easily the second biggest sales season of the retail year. The National Retail Federation (NRF) predicts that total back-to-school and back-to-college spending per family will reach $670.00 in 2014, up 5% over last year.
We have seen a lot of BTS marketing programs come through our POP Printing and Fulfillment divisions at KDM and it sure seems like they launch earlier every year. We have compiled this infographic to illustrate some of the 2014 Back to School Expectations at Retail based on industry surveys and statistics.
Have you started your shopping yet?
Contact KDM POP Solutions Group to learn how our suite of innovative retail solutions support national retailers and consumer brands in executing their marketing goals at the point of purchase.