Current Insights Affecting Fashion Retail (Infographic)

Posted Friday, September 26, 2014

As with most retail industry verticals, the fashion retail industry has also undergone the most significant changes it has ever experienced these past few years. The Fashion Retail 2014 Retail Week Report titled “The future of fashion retailing in a digital age”, published in August 2014, brings some exciting news to the world of fashion retail. 

Consumers love to shop for clothing and accessories, so much so that they are using more than 5 channels, with some up to as many as 14, to do their shopping. The brick and mortar store remains at the heart of the omni-channel experience. Retailers must continue to create compelling retail environments, delivering an amazing and amusing shopping experience (as one respondent claimed), as well as quality products to engage shoppers in this saturated market. 

This report consists of quantitative consumer data from UK shoppers, along with interviews with fifteen fashion industry leaders. Our 2014 Fashion Retail

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Tags: fashion retail , KDM POP Print Solutions , POPAI

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4 Reasons QR Codes Are Not Dead

Posted Friday, September 19, 2014

KDM merchandising display with QR code
KDM merchandising display with QR code

Is the Use of QR Codes at the Point of Purchase Dead?

We don't think so...

It appears the conception among the retail marketing community is that QR (Quick Response) codes are dead. As a point-of-purchase printing manufacturer, we continue to see the use of these codes on POP materials and merchandising displays day in and day out. They don’t appear to be dead from our viewpoint.

While QR codes may not be increasing in popularity as a retail mobile marketing strategy as rapidly as they were just a few years ago, they are still being widely used effectively at retail. According to QRstuff.com, nearly 52% of QR codes are indeed scanned in the U.S., with California taking the lead in scan volume.

The better question may just be: “Has the way QR codes are being utilized gone dead?” Let's hope so. Many consumers found that they were wasting their time by taking (the whole) 30 seconds to scan the code, than be disappointed as to where they landed after that.

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Tags: KDM POP Print Solutions , KDM Technology Solutions , QR code , Quick Serve Restaurant

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Are You Benefiting from the Craft Beer Explosion?

Posted Friday, September 12, 2014

55% of consumers are willing to spend more for a craft beer
55% of consumers are willing to spend more for a craft beer

[It’s 5:00 somewhere… time to try that new Octoberfest?] 

As of June this year, the U.S. has more than 3,000 breweries in operation. And, according to the Brewers Association, there are about 2,000 more in the planning phase. To illustrate the explosion further, in 1983 there were just 80 breweries in operation. The number of U.S. breweries is on its way to becoming full circle- with over 4,000 logged in 1873. But times were just a bit different then.

Most of the new kids on the block (literally) are small, local craft breweries operating in neighborhoods and towns. The majority of Americans today have a brewery within 10 miles of their home. Depending on the market segment- whether operating as a microbrewery or brewpub, consumers can “drink local” by ordering a cold pint on tap or filling up a growler to go. And, not to worry, if a brewery is not nearby, you won’t have trouble finding craft beer in other retail environments: restaurants, bars, liquor stores

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Tags: beverage , convenience store , grocery , KDM POP Print Solutions

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Merchandising Strategies to Win Over Shoppers at Retail

Posted Friday, September 05, 2014

KDM: corrugated merchandising display component
KDM: corrugated merchandising display component

The Importance of Effective Merchandising Displays

It is more important now than ever for brands to use point-of-purchase (POP) and merchandising displays to cut through the clutter and win over shopper’s hearts. In a previous KDM Blog regarding the need for innovation to stand out at the shelf, we shared some challenging statistics that brands need to overcome when trying to win the battle at retail:

  • There are 30,000 SKUs introduced every year
  • Consumers are hit with 3,000 messages every day from all marketing channels
  • It takes just 3 seconds to make an impact in store

10 Effective Merchandising Strategies

So, how do brands go about the difficult task of merchandising their products in the retail environment in such a way that attracts shopper’s attention, provides valuable information, and creates an emotional bond that will influence the purchase decision?

In an article posted this past month in POPAI, Marketing Brainology’s, Dr. Michelle Adams,

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Tags: KDM Merchandising Solutions , point-of-purchase , POPAI , Shopper Marketing

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