... so you’d better Make it Personal.
BIG DATA has escalated the retail environment, allowing brands to deliver a personalized shopping experience at the point-of-purchase. In fact, consumers expect it. And they are willing to share their personal information in exchange for it.
What is Big Data?
Big Data is the enormous amount of consumer behavior that is collected based on their interactions with brands and retailers via multiple touch points along their path to purchase.
Measured in terms like zettabytes and trillions of gigabytes, the digital space is doubling in size every year. Let’s just say it’s HUGE. On top of that, according to the Pew Research Internet Project, approximately 90% of American adults have a cell phone, 87% use the internet, and 74% of internet users participate in social media.
Anyone that is on Facebook and other social media sites realizes that people will share anything and everything- what they like, feel, eat, where they are, and