Single America’s Effect on Retail (infographic)

Posted Friday, November 20, 2015

Yesterday’s Retail Strategy Doesn’t Apply to Half of Population

In September, 2014, the Bureau of Labor Statistics reported that single adults outnumbered married ones for the first time since 1960, when the U.S. government began counting how many Americans were single and married. The scale tipped just slightly to 50.2%. However, that equates to 124.6 million adults 18 and over who are single and responsible for a family of one. In 1976 that figure was 37.4% and today it continues to climb.

More details of the report revealed in the Washington Post stated that there are 27 states with singles comprising over half the adult population. Louisiana leads the pack with 55.7%. Even more detail revealed that singles make up over half of the adult population of 46 of the 51 metropolitan areas in the U.S.

This increase in the number of America’s single adults has implications for our economy, society, politics, and retailing. In this article, we’ll focus on its effect on the

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Tags: Retail , Shopper Marketing

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The Allure of Pop-Up Shops

Posted Friday, November 13, 2015

[Photo Source: Storefront]
[Photo Source: Storefront]

Pop-Ups are Not Just a Trend Any More

Temporary, Pop-Up stores are becoming another go-to strategy for retail marketers to employ as a way to extend brand reach, enter new markets and introduce new products and services. The Pop-Up Industry has grown to be an approximate $10 billion industry according to PopUp Republic.

The term encompasses any type of retail establishment or event that is strictly temporary: here today, gone tomorrow.  Traditionally, retailers have used Pop-Up stores to generate incremental sales around the holidays, setting up a temporary store inside vacant spaces at the mall or strip mall. Today, pop-ups come in all shapes, sizes, and locations. These can be in the format of a standalone location, a store-within-a store (a shared location), a kiosk, and even a mobile vehicle reminiscent of a food truck or a roadshow.

The Allure of Pop-Up Shops for Shoppers

Pop-Up stores can be an exciting retail shopping experience, a refreshing alternative to the typical,

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Tags: holiday shopping , KDM POP Solutions Group , pop-up store

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Digital Printing Revolutionizes Brand Packaging

Posted Friday, November 06, 2015

2 million one-of-a-kind labels printed on HP Indigo
2 million one-of-a-kind labels printed on HP Indigo

The battle at the shelf is fiercer than ever before. With about 30,000 SKUs introduced ever year it is even more challenging to compete on a crowded shelf where everything looks the same. Compounding this challenge is the shrinking center store as the perimeter footprint increases. Digitally printed product labels, sleeves, and folding cartons opens up the creative possibilities for brand marketers to win at the shelf like never before.

We’ve all been subject to a tremendous amount of information regarding the importance of creating a personal, relevant connection with shoppers in order to impact purchase and gain their loyalty. Short run, digital printing is a way for consumer brands to target populations and accommodate their needs with multiple packaging versions of the same product: like “single serve” and “family size”, or imprinting different languages, messages and photos depending on location and other variables.

Heinz packaging

Examples of Hyper Customization


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Tags: Coca-Cola , digital printing , KDM POP Print Solutions , packaging

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