Digital Printing technology has evolved to cater to the retail landscape and opened up many possibilities for brand marketers. It is an efficient printing process for marketers to introduce a new brand, test new markets and execute more frequent and locally targeted campaigns with customization, all while improving the time to market and reducing production costs.
Digital printing technology has come a long way (baby) since its early days 12 to 15 years ago. This print method, whether large format or small format, has overcome many of its initial limitations:
- Quality. Today’s technology offers print quality that competes with offset.
- Color Matching. Digital color matching is now highly accurate with the addition of hexachrome colors like orange and green.
- Color Gradations. Now, smooth gradations and flesh tones are possible with the addition of a suite of light cyan, magenta, yellow and black inks.
- Dot Gain. The newest presses have little to no dot gain and can