Runners take your mark... it's Marathon season! Marathon events typically draw thousands of participants and spectators, so you can bet that event sponsors are gearing up too.
In May, Cincinnati will attract over 50,000 runners, walkers and spectators for the annual Flying Pig Marathon weekend. The schedule of events is pretty typical and includes several races, a family fun festival, health and fitness expo, awards ceremony and more. Event sponsors include consumer brands and retailers like Walmart, Sam’s Club, P&G, Asics, Pampers, Toyota and numerous others. Sponsors realize the opportunity to get involved with the local community, raise brand awareness and engage with and earn the loyalty of the event goers.
How do marketers take measures to make sure they get the most out of their marketing spend?
The key role of branded promotional products
With most large events, branded promotional products and apparel (also called ad specialty items) are a necessity: they