Branded Items Influence Purchases for Alcoholic BevCos

Posted Friday, May 22, 2015

Branded glassware helps extend brand's reach
Branded glassware helps extend brand's reach

It's 5:00 somewhere. If you are like 65% of the adult American population over 21, that means it’s time to unwind with a glass of wine, a frosty beer or a distilled beverage on the rocks. And, (as if we need data to support this) consumption of alcohol rises on the weekends.

Drinkers feel pretty strongly about their beverage(s) of choice. Enough so, that they go out of their way to prove it by purchasing and sporting all sorts of branded promotional products that alcoholic beverage manufacturers happily give away, or better yet, sell to their brand advocates. Marketers are using these branded items to create lasting impressions, extend their reach and influence purchasing decisions beyond the point-of-purchase.

Branded promotional products, also known as ad specialties, make up a nearly $20 billion dollar industry and are used by virtually every alcoholic bevco in America. In our KDM Blog titled Why Promotional Products Should be Part of Your Marketing Mix we revealed that advertisers

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Tags: ASI , beverage , KDM Branding Solutions

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Is iBeacon Technology a Game Changer for Retailers?

Posted Monday, May 18, 2015

iBeacons influence purchases in-store
iBeacons influence purchases in-store

Brick-and-mortar retailers, above all others, stand to benefit the most from the level of targeting that iBeacon technology provides at the store level. It’s all about the customer experience, and without a doubt, iBeacons greatly change how consumer brands and retailers are able to interact with shoppers. Also called proximity marketing, retailers can now target the right shopper, in the right place, at the right time. This benefits both shoppers and retailers by interactively engaging “her” in new ways that will surprise and delight her, all while learning in real-time from her movements and behaviors before her purchase.

What is iBeacon technology and how does it work?

Short answer:
iBeacons are low-cost devices that communicate with smartphone apps indoors through a Bluetooth signal that allows opted-in shoppers to receive digital messages and offers from retailers and brands on their mobile devices while they shop in stores.

Long answer:
According to the iBeacon

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Tags: iBeacon , interactive marketing , Shopper Marketing

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Men vs. Women: Aligning Your Retail Marketing Strategy

Posted Friday, May 08, 2015

Men Buy and Women Shop

If it’s true that men “buy” and women “shop”, how do retailers address each gender when developing their marketing strategy at the store level to appeal to both? Everything from advertising and marketing messages, to product design, store layout, store décor, merchandising displays, sales training, and customer service policies must be considered in order to appeal to the expectations of the desired customers’ gender and their particular shopping habits and buying decisions. Failure to cater to the distinct differences and idiosyncrasies of gender can have a real effect on whether a retailer meets their marketing goals at the store level; which in a nutshell covers:

  • To lure shoppers and drive traffic to the store
  • Increase dwell time in the store
  • Influence their buying decisions
  • Turn them into returning customers

Mars vs. Venus ?

Contrary to what your ego might think, there is no evidence that one

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Tags: KDM POP Print Solutions , Shopper Marketing

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How a Store-within-a-Store Strategy Benefits Both Parties

Posted Friday, May 01, 2015

Sephora inside JCPenney
Sephora inside JCPenney

“Store-within-a-store”, also called “shop-in-shops”, “in-store concepts” and “concessions” are effective strategies not just for department stores, but also for big-box retailers and some specialty retail stores. Whatever you call the concept, it is basically defined as a carved out space within a host retailer that is dedicated to a specific consumer brand. These aren’t just boutique areas, the spaces are controlled by the brands themselves; allowing them to sell their goods at their price point, under their brand name, with their brand look feel and even their own employees. They also bring with them the outlook and expertise of their own brand, regardless of the retailer’s culture.

The allure of a shop-in-shop is that both the consumer brand and host retailer are benefitting from creating these symbiotic arrangements.

Benefits of Retailer and Brand Partnerships

This time last year, we posted a popular blog on this same subject.

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Tags: Best Buy , pop-up store , Shop-in-Shops , specialty retail

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