Why Consider Plastic for your Merchandising Displays?

Posted Friday, June 26, 2015

Plastic Fabricated, Interactive Merchandising Display [PHOTO: KDM]
Plastic Fabricated, Interactive Merchandising Display [PHOTO: KDM]

It is more important now than ever for brands to use POP and merchandising displays to cut through the clutter and increase sales at the store level. Nearly 1 in 6 brand purchases are made when a display with that brand is present according to the POPAI’s Shopper Engagement Study.  Competition to stand out at the shelf is fierce. There are 30,000 new SKUs being launched every year. In addition to appealing to shoppers, getting retailers to display a CPG product prominently in the store is often based on the physical presentation of the display. It takes just 3 seconds to make an impact in store.

So why consider plastic?

Many consumer brands are turning to plastics for their semi-permanent and permanent display solutions. Plastic fixtures continue to be a versatile, durable, low maintenance and inexpensive POP solution. The average retail display life expectancy is one year, compared to a temporary, corrugated display. (Have you ever seen a corrugated display that was displayed past

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Tags: KDM Merchandising Solutions , plastic fabrication

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How Home Improvement Retailers Engage DIY'ers

Posted Friday, June 19, 2015

Paint center makeover includes interactive color selection kiosk [PHOTO: KDM]
Paint center makeover includes interactive color selection kiosk [PHOTO: KDM]

Now that the Spring garden is planted, and Summer has arrived- it’s time for Americans to tackle that never ending “To Do List”. For many, that includes taking on a Do-It-Yourself (DIY) project around the home. These can include simple repairs, a paint job, or for the really ambitious, a complete home renovation. More shoppers are heading to their local hardware stores and big box home improvement centers for new products, how-to instructions and creative guidance to help them accomplish their projects.

Todays’ DIY shoppers are on a mission; influenced by the popular trends they find on social sharing sites such as Pinterest and YouTube, as well as the growing popularity of do-it-yourself TV shows like HGTV. And retailers are cashing in on the trend. In fact, both Lowes and The Home Depot experienced U.S. same store sales increases for the first quarter of 2015 - up 5% and 7% respectively.

Hardware and home improvement retailers are embracing trend-savvy DIY shoppers

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Tags: home improvement , KDM POP Print Solutions

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Consumers are Challenging Big Food Brands

Posted Friday, June 12, 2015

Our nation’s food brand manufacturers are being challenged by the growing number of consumers that wish to eat healthier. To them, Big Food = Bad Food. Food that contains artificial colors, artificial flavors, pesticides, preservatives, high fructose corn syrup, growth hormones, antibiotics, gluten, and genetically modified organisms (GMOs) would make most people cringe.

Consumers are making it clear that they want fresh, organic and minimally processed foods. Research found that 68% of global consumers want to be able to picture every ingredient on the label in their head, and 40% want food made with as few ingredients as possible.

A special report featured in Fortune titled “The War on Big Food” indicated that major packaged-food companies lost $4 billion in market share in 2014. Further, the top 25 U.S. food and beverage companies have lost $18 billion in market share since 2009.

“The search for authentic and simplified food has led organic food sales to more than

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Tags: beverage , food CPG , grocery , private label , supermarket

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Are Your POP Displays Executed as Planned?

Posted Friday, June 05, 2015

[PHOTO: KDM Drug Channel] Endcap displays are most likely to be executed properly and provide the most sales lift
[PHOTO: KDM Drug Channel] Endcap displays are most likely to be executed properly and provide the most sales lift

Not according to the Compliance Initiative Study.

Multiple studies have proven the importance of in-store POP and displays at influencing purchase decisions and increasing sales lift in-store. Nearly 1 in 6 brand purchases are made when a display with that brand is present in-store according to the 2012 POPAI Shopper Engagement Study. There’s resounding evidence that POP materials remain a critical component in product marketing and driving sales.

BUT, how do you know if the promotional display has been displayed properly in the store, or if it has even been displayed at all? Turns out that compliance, meaning whether or not your POP promotions are displayed in-store as planned, depends on the retail channel, the display type and who is responsible for the display installation.

To shed light on this concern, POPAI partnered with Quri, a provider of retail analytics and insights, to conduct the Compliance Initiative Study, which was released earlier this year. The goal was to uncover a

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Tags: INTELLITRAK , POPAI , Shopper Marketing , store profiling

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