2015 Back-to School Retail Trends (infographic)

Posted Wednesday, July 22, 2015

BTS shoppers will spend the most on apparel: $225
BTS shoppers will spend the most on apparel: $225

Back-to-School (BTS) is easily the second biggest shopping season of the year with a total combined spend for grade schoolers and college students expected to reach $68 Billion this year (second to the winter holidays).

According to the much anticipated National Retail Federation’s (NRF) annual Back-to-School Survey the total spending per family with children in grades K-12 will hit $630.00 in 2015, down from last year’s splurge. The majority of a family’s BTS budget will be spent on apparel and electronics respectively, with shoes and school supplies coming in at third and fourth.

Over the past 10 years (since 2005) BTS spending has grown 42%. It is always a busy time for retail marketers and that means a busy time for KDM as well. We have been cranking out POP Print Programs across all of our production facilities and it sure seems like they launch earlier every year. Even though 30% of BTS shoppers say they plan to wait until one to two weeks before school starts to begin

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Tags: back-to-school , KDM POP Print Solutions , NRF

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Disregard Webrooming & Showrooming - it’s simply Shopping

Posted Friday, July 17, 2015

The evolution of shopping in a physical, brick-and-mortar store has gone through some definitive changes in the past few years due to mobile technology. Remember the huge threat called “showrooming”? Showrooming is the practice of shoppers researching products in stores, then purchasing online, often from a different retailer, at a better price. When Amazon Price Check was all the rage about four years ago physical stores were considered “doomed” because of this practice.

Then came new research indicating that showrooming was fading and the majority of consumers are actually far more likely to do their reconnaissance online, and then make a trip to the physical store to purchase. Marketers called this reverse showrooming trend “webrooming”. In a KDM Blog post around this time last year, titled Showrooming Fades as Webrooming Trend Rises, we reported that while showrooming still remained popular among 76% of shoppers, the emerging trend of webrooming represented a

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Tags: customer experience , iBeacon , omni-channel

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Three Trends Influencing where Consumers Grocery Shop

Posted Friday, July 10, 2015

Grocery retailer fresh off the truck produce display [PHOTOS: KDM Retail]
Grocery retailer fresh off the truck produce display [PHOTOS: KDM Retail]

~ Submitted by Samantha Sturk, KDM Retail Design and Implementation Consultant ~

It's 7:00 a.m. on Saturday morning and while most people are sleeping in, I'm up with a hungry nine month old and a rambunctious five year old. I quickly realize that I'm out of baby food, and there isn't much in the refrigerator, so I start considering my options.

With so many retail locations to choose from, it's never an easy decision to decide where to shop for groceries, and research suggests that I'm not alone. Most consumers aren't loyal to a single grocery store and will select multiple stores to get their shopping done. According to research, shoppers use over five different channels trying to find the precise mix of value, quality and convenience.

Here are three trending factors that are influencing consumer’s decisions on where to shop for their groceries.

1. Grab and Go Meals

I'm a Millennial, I'm a working mom, and I don't cook. Many other

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Tags: grocery , KDM Retail , supermarket

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