Back-to-School (BTS) is easily the second biggest shopping season of the year with a total combined spend for grade schoolers and college students expected to reach $68 Billion this year (second to the winter holidays).
According to the much anticipated National Retail Federation’s (NRF) annual Back-to-School Survey the total spending per family with children in grades K-12 will hit $630.00 in 2015, down from last year’s splurge. The majority of a family’s BTS budget will be spent on apparel and electronics respectively, with shoes and school supplies coming in at third and fourth.
Over the past 10 years (since 2005) BTS spending has grown 42%. It is always a busy time for retail marketers and that means a busy time for KDM as well. We have been cranking out POP Print Programs across all of our production facilities and it sure seems like they launch earlier every year. Even though 30% of BTS shoppers say they plan to wait until one to two weeks before school starts to begin