Part 1 of 2 [Design Phase]
Let’s say you are a CPG (consumer packaged goods) manufacturer and you want a compelling retail display to showcase your merchandise at multiple retail locations. Smart objective, considering it’s a fact that when a branded display is present in store it increases product sales as much as 40% according to POPAI.
The execution of a successful POP merchandising display campaign requires careful design and engineering consideration from the get-go. If any element of the dimensional display is slightly off it could be costly, the project could be majorly delayed, and worse, it could fail at the store level. In order for a display to be successful at the point-of-purchase, you’ll want to work with a supplier that is not just an order taker- producing your project to spec, but a partner that’s got your back, adding value in the design phase and using proven best practices and quality control procedures to overcome any