Convenience Retailer’s Evolution in the “Food Chain”

Posted Tuesday, September 29, 2015

[PHOTO: Convenience Store News]
[PHOTO: Convenience Store News]

The order in which convenience stores (C-stores) rank in the “food chain”, so to speak, is evolving. Most Baby Boomers, and those before them, wouldn’t have dreamed of buying food from a gas station when they were young. That was gross. Today, C-stores have improved their foodservice options and are succeeding at stealing share from both quick-serve restaurants (QSRs) and small format grocery stores with offers like ”Meal Deals”, “Grab n Go” and “Made to Order” options. Today, you can find these offerings advertised on point-of-purchase signage at all of these retailers. When you add in factors like late night hours, location and convenience (parking and ability to get in and out quickly), the lines are further blurred, as they all pretty much offer these considerations as well. 

We have read a ton of information about the purchasing power of Millennials. The younger population doesn’t necessarily have that same, negative impression

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Tags: convenience store , millennials , NACS

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How Collaborations at Retail Make a Greater Impact

Posted Friday, September 18, 2015

Jack Link's in-store merchandise display [Photo: Path to Purchase Institute]
Jack Link's in-store merchandise display [Photo: Path to Purchase Institute]

Consumers are demanding these days. They are harder to locate, engage and please. CPG brands and retailers are challenged with grabbing their attention and obtaining their loyalty like never before. Everyone within the retail vertical can overcome this challenge by joining forces, sharing information and collaborating to exceed today’s customer expectations.

In an article featured in Retail Touchpoints on the subject, it was revealed that “The benefits of collaboration are tremendous and impact every aspect of all companies’ functions, according to Joy Peters, Consumer and Retail Practice at A.T. Kearney. “Companies have seen 10% to 15% lift in topline performance, 40% to 60% faster new product launches and up to 20% decline in total inventory. As the ties get stronger, so do the results.”

Many retailers are indeed stepping up their game to create new, winning marketing strategies by partnering with CPG brands to give their customers more value at the point-of-

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Tags: convenience store , CPG , point-of-purchase , Shopper Marketing

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Private Label’s Role in Meeting Consumer’s Demands

Posted Friday, September 11, 2015

Cost-savings, improved quality and product innovation are among the top reasons shoppers fill their carts with private label CPG brands. Private labels have come a long way since their plain, generic looking inception. During the recession in 2008-09, many loyal, national brand consumers took notice of the private label brands found in the store aisles and were willing to try them for the first time simply because they cost less. (On average, private label brands cost 28% less.) They were surprised to find that these products were just as good as, or even better, than the brand they had been loyal to for all those years. “Even now when consumers feel that the economy is improving, 42% of consumers tell us they buy more private label or store brands than they used to... across all income levels, said Susan Viamari, VP of thought leadership for IRI.

Today, private labels are enhancing their existing lines and introducing new product selections, many of them of a healthy nature, across multiple

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Tags: beverage , KDM Merchandising Solutions , private label

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Best Practices in the World of 3-D POP Displays | PART 2

Posted Friday, September 04, 2015

Part 2 of 2 [Production Phase]

Designing and producing an effective retail merchandising display has its challenges for sure. The obvious ones include making sure the display is structurally sound; that it will withstand the rigors of store traffic and be able to hold the product its intended to display. This has a dramatic effect on how well the display does its job at increasing sales lift. In Part 1 of this 2 part article we emphasized how important the extra time spent in the Design Phase is… double and triple checking the engineering with whiteboards and prototypes.

In Part 2 we’ll take you through the print production and assembly process and share best practices in the workflow and the importance of quality control procedures along the way…



Now that the specifications for the national beverage manufacturer’s treasure chest display have been finalized, the project is estimated and

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Tags: Coca-Cola , CPG , KDM Merchandising Solutions , point-of-purchase , Screen Printing

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