The order in which convenience stores (C-stores) rank in the “food chain”, so to speak, is evolving. Most Baby Boomers, and those before them, wouldn’t have dreamed of buying food from a gas station when they were young. That was gross. Today, C-stores have improved their foodservice options and are succeeding at stealing share from both quick-serve restaurants (QSRs) and small format grocery stores with offers like ”Meal Deals”, “Grab n Go” and “Made to Order” options. Today, you can find these offerings advertised on point-of-purchase signage at all of these retailers. When you add in factors like late night hours, location and convenience (parking and ability to get in and out quickly), the lines are further blurred, as they all pretty much offer these considerations as well.
We have read a ton of information about the purchasing power of Millennials. The younger population doesn’t necessarily have that same, negative impression