It’s that time of year when most companies are looking for unique corporate gifts to shower their best customers and prospects with. For the majority, the primary goal is to express appreciation, followed by further developing the relationship, generating good will and increasing company awareness by staying top of mind.
“Everyone appreciates being remembered and recognized, which is why smart companies choose to recognize faithful customers during the holidays with a special gift that says ‘Thanks for your business,’ ” said Timothy M. Andrews, President /CEO of the Advertising Specialty Institute (ASI).
ASI publishes an annual Gift-Giving report that focuses on spending, gift trends and the value they bring to the business relationship. Their most recent report asked gift recipients to describe how they felt after receiving a corporate gift. The majority said “appreciated,” followed by “grateful” and “valued.” These words