The Case for Targeted, Local POP Marketing

Posted Friday, November 18, 2016

A one size fits all strategy for your in-store POP Program activations doesn’t work. Here’s why:

Marketers are continuously trying to develop creative and impactful materials that attract shoppers’ attention. From beacons to beeping displays, shoppers are bombarded with a ton of visual and auditory messages in the aisles, on the shelf, and at the front-end of the store, all in an effort to drive impulse and incremental sales. Ironically, this assault works against them because a shopper’s brain cannot physiologically process the vast amount of stimulus found in today’s retail environment. Especially if it doesn’t resonate with them. Anything irrelevant is tuned out and forgotten no matter how loudly it shouts.

As a consequence, retailers and brands are tasked with ensuring that the visual communication and the messaging used in their POP materials and displays are relevant and targeted, and that the entire path-to-purchase process, which begins before the

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Tags: INTELLITRAK , KDM Technology Solutions , store profiling

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What Retailers can Expect from Shoppers this Holiday

Posted Friday, November 04, 2016

Retail sales during November and December can account for as much as 30% of a retailer’s annual sales. No wonder that inquiring Retail Brands want to know… WHEN and WHERE are Consumers shopping this holiday season? WHAT are they buying? and HOW much will they spend?

Let’s start with WHEN they will shop

If shoppers visited a Walmart or a Toys-R-Us in September they have already seen holiday displays promoting the hottest toys of the season. Many others have amped up their promotions before Halloween. Too early? Shoppers didn’t seem to mind and took the bait.  In turn, retailers increase their exposure to customers and gain more time to gather information on how to best stock items and prepare for the holiday shopping season.

What’s ahead? This year shoppers will have that extra weekend to tackle their lists because Christmas is on a Sunday. Also, Hanukkah begins on December 24th this year- 18 days later than last year, extending  the time to shop.

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Tags: holiday shopping , KDM POP Solutions Group , NRF

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