Delivering a Personal Shopping Experience will Make or Break Brick-and-Mortar Retailers in 2016 and Beyond
This was one of the more prominent topics at NRF's (National Retail Federation) Annual Convention & Expo (nicknamed “Retail’s Big Show”) that took place the second week of January in New York City. The Expo welcomed approximately 35,000 retail industry professionals from around the world to see and experience all things retail including innovative ideas and insights from peers, partners and competitors.
In todays’ retail climate, consumers are more informed, connected, empowered, and distracted than ever before. Davide Savenije, Senior Editor, Retail Dive said “The biggest takeaway for me is that retail is in the middle of the biggest transformation in its history. Driven by a combination of pressures including e-commerce and new consumer shopping habits, large, traditional brick-and-mortar retailers are facing an increasingly competitive