March Madness and the use of Ad Specialties to Increase ROI ~
Basketball is a big deal in Indiana. Thousands of college hoops fans and participants will flock to Indianapolis for two major March Madness events. The NCAA Big 10 Men’s Basketball Tournament took place this past week and the entire city was bustling with spectators sporting their school “swag” and waving giant foam fingers. The Madness will culminate with the NCAA Women’s Basketball Final Four Championship event held on April 3-5. There are also a slew of other events around these main events going on simultaneously; like 5K Runs, Clinics, Block Parties, Concerts, 3-on-3 games and more.
Event Marketing, also called Experiential Marketing, is a marketing strategy that is focused on immersing consumers in a live, face-to-face, brand experience. The tactic has grown leaps and bounds in the past 10 years as marketers see the impact of creating brand ambassadors and extending brand reach beyond the live