3 Consumer Types Shaking-Up Grocery Retailers

Posted Wednesday, April 13, 2016

[PHOTO: KDM Retail] Shoppers will be loyal to retailers that support their personal health needs
[PHOTO: KDM Retail] Shoppers will be loyal to retailers that support their personal health needs

There has been a shake-up in the grocery aisles for some time now. Big changes have occurred as to how consumers are shopping, who is shopping, and when and what they are eating. This shift disrupts the traditional ways of understanding and marketing to shoppers, making it more necessary for grocery retailers to adapt their merchandising efforts as shopper’s needs evolve.

Today’s shoppers are using as many as 5 different retail channels to purchase groceries - trying to find the precise mix of value, quality and convenience, according to a Deloitte report. 61% are willing to drive farther for a lower price and 75% of consumers choose which store to do their shopping based upon the store’s produce department.

Who is doing the shopping has also evolved. According to the 2015 Food Marketing Institute (FMI) Grocery Trend report the primary shopping responsibilities within households is being shared; with men accounting for 43% and women accounting for 57% of the shopping. So,

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Tags: grocery , millennials , supermarket , Trouble in Aisle 5

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KDM PRESENTS: P.O.P University ~ PSV Graphics 101

Posted Monday, April 04, 2016

KDM: Static Cling Window Graphics
KDM: Static Cling Window Graphics

[submitted by Maureen Gumbert, Marketing Manager, KDM] 

Retail businesses have been using their storefront windows as a prime way to advertise and entice potential customers for a couple hundred years. Window Graphics are just one of the most common retail applications for Pressure Sensitive Vinyl; PSV for short. In this educational piece we’ll discuss additional applications, how to decipher which PSV material is best for your application, and give you some installation tips. Lastly, we’ll review 6 of the most popular types of PSV that we use at KDM for most point-of-purchase (P.O.P.) applications. You can Request a KDM PSV Graphic Sample Kit as well.

PSV Graphics are also called Decals, Stickers, Labels, or Clings. Basically, PSV is a print substrate that has an adhesive on the back. The printed decal requires pressure to apply to a surface once the release liner (or backing) is peeled off to expose the adhesive. While the acronym includes the word Vinyl (a thin, flexible

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Tags: KDM POP Print Solutions , KDM POP University , point-of-purchase

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