Our nation’s food retailers and consumer brands are being challenged by the growing number of consumers that wish to eat healthier. To them, Big Food means Bad Food. Food that contains artificial colors, artificial flavors, pesticides, preservatives, high fructose corn syrup, growth hormones, antibiotics, gluten, and genetically modified organisms (GMOs) are on the decline, and rightfully so.
The food retailing industry is a $1-trillion-a-year business . A report featured in Fortune titled “The War on Big Food” indicated that major packaged-food companies lost $4 billion in market share in 2014. Further, the top 25 U.S. food and beverage companies have lost $18 billion in market share since 2009.
Consumers are making it clear that they want more fresh, local, and organic foods while grocery shopping. Research found that 68% of global consumers want to be able to picture every ingredient on the label in their head, and 40% want food made with as few ingredients as possible.