6 Amazing Trends in the Fashion Retail Environment

Posted Monday, August 29, 2016

The fashion retail store has undergone some significant changes in the past few years. Not unlike many other retail verticals, online shopping channels have forever changed the brick-and-mortar shopping experience, as well as the physical design of the store and the established business models in the fashion world.

Shopping for clothing and accessories is one of those necessities in life that you either love or hate. The fact is, people still want to be able to touch and feel and try on their apparel before buying. For many, shopping for clothing and accessories is an event. From the moment you near the store to the time you checkout, retailers are realizing that shoppers want an amazing and even entertaining shopping experience and retailers must deliver this in order to gain loyal,  repeat business, as well as remain relevant versus the ease of shopping online. 

So, if you haven’t made it to the mall in a while, here is what you may experience.

6 trends in the fashion

Read More

Tags: fashion retail , KDM Retail , NFC tag , retail design

Comments (0)

Best Practices for Creating Effective Retail Signage

Posted Tuesday, August 23, 2016

KDM Custom Wood Planked Logo Signage
KDM Custom Wood Planked Logo Signage

Visual Merchandisers and Store Designers are striving to appeal to today’s shoppers by creating an awesome in-store shopping experience to compete with the upward growth of online shopping. And they are planning to invest more in retail signage and graphics as part of this goal. In fact, 45% of retailers plan to spend more on store signage and graphics in 2016 than they did last year, according to the 2016  A.R.E. | POPAI Purchasing Forecast survey. The survey also revealed that 14% plan to spend “significantly” more and 88% of independent, single-store owners will increase their signage budgets as well.

For good reason. Study after study shows that retail signage is highly effective at influencing and driving sales and that shoppers remember signage as part of the shopping experience. Whether for branding, information, navigation or promotion, retail signage plays a vital role in the retail environment.

In this KDM Blog article we’ll discuss the types of

Read More

Tags: KDM Retail , Point of Purchase , Signage & Graphics , Store Decor

Comments (0)

Alcohol Brands Gain Share with Promotional Products

Posted Monday, August 22, 2016

Companies that brew, distill, ferment or produce and bottle alcoholic drinks benefit by getting promotional products into the hands of the public.

Americans who drink alcohol feel pretty strongly about their beverage(s) of choice; whether they unwind with a frosty beer, a glass of wine, or liquor on the rocks. They go out of their way to prove it by acquiring all sorts of branded promotional products and apparel that alcoholic beverage manufacturers (bevcos) happily give away, or even sell to their brand advocates. Savvy Marketers use these branded items to create lasting impressions with consumers, extend their reach, and influence purchasing decisions beyond the point-of-purchase.

Branded promotional products, also known as ad specialties, make up a nearly $20 billion dollar industry and are used by virtually every alcoholic bevco in America. In our KDM Blog titled "Why Promotional Products Should be Part of Your Marketing Mix" we revealed that advertisers experience a higher return

Read More

Tags: ad specialty , beverage , KDM Branding Solutions

Comments (0)

2016 Back-to School Retail Shopping Expectations

Posted Friday, August 05, 2016

(BTS) Back-to-School and College is easily the second biggest shopping season of the year with a total combined spend expected to reach $75.8 billion this year, up from $68 Billion in. (second to the winter holidays).

According to the annual National Retail Federation’s (NRF) Back-to-School Survey shoppers are expecting to spend an average of $674 on school (K-12) and college supplies. Shoppers will spend 65% of these budgets on apparel ($235) and electronics ($204) in the weeks leading up to the start of school. Spending on shoes is expected to be $127 and school supplies $108.

And you can bet shoppers will be looking for deals. 56% of shoppers look for savings when shopping for back-to-school. Nearly 1 in 3 parents say they look for more savings when back-to-school shopping than other times of the year. NRF President and CEO Matthew Shay said, “We fully expect retailers to be aggressive with offering great deals both in stores and online for back to school shoppers. And retailers

Read More

Tags: back-to-school , CPG , retailers

Comments (0)