Planning to exhibit at a trade show this year? Trade shows prove to be excellent venues for companies to promote their products and services, build brand awareness, and engage in face-to-face interactions with potential customers. In this article, we share some tips to consider when planning, designing and executing a successful exhibition.
Design Your Booth Exhibit for Maximum Impact
Define your target audience. What message do you want attendees to get in the first three seconds while visiting your booth? And, what do you want them to remember about your company when the show is over? Do you want them to remember your new product, your competitive advantage, or your company's brand image? Keep it simple and remember to make your display more like a billboard and less like a bulletin board. Visitors should be able to read your message in 15 seconds or less.
Exhibitor Central shares some great questions to ask yourself in order to evaluate the design of your booth for maximum impact.