Overcoming In-Store POP Fulfillment Challenges (reduce waste/increase ROI)

Posted Wednesday, March 07, 2018

Efficient fulfillment of your in-store point-of-purchase (POP) programs is critical to a campaign’s success. However, assuring that the right materials are delivered to the right location at the right time is a real challenge for many retail brands today. For example, let’s say that the company you work for is a fashion retail chain with 1,500 retail locations in the USA and Canada. You’ve got 1,000 flagship stores with many different configurations: some are located in indoor malls, some are in strip centers, and still others are freestanding locations. You also operate 500 specialty boutiques divided under a few different brand identities.

In this scenario you run a new in-store POP campaign each month and each store needs marketing collateral to reinforce the promotion and drive sales at each location. Each promotion includes a total of 30 components, ranging from displays to window clings, posters, banners and counter mats. In total, you spend up to $5 million per year on POP

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Tags: INTELLITRAK , POP fulfillment , store profiling

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