How a Store-within-a-Store Strategy Benefits Both Parties

Posted Friday, May 01, 2015

Sephora inside JCPenney
Sephora inside JCPenney

“Store-within-a-store”, also called “shop-in-shops”, “in-store concepts” and “concessions” are effective strategies not just for department stores, but also for big-box retailers and some specialty retail stores. Whatever you call the concept, it is basically defined as a carved out space within a host retailer that is dedicated to a specific consumer brand. These aren’t just boutique areas, the spaces are controlled by the brands themselves; allowing them to sell their goods at their price point, under their brand name, with their brand look feel and even their own employees. They also bring with them the outlook and expertise of their own brand, regardless of the retailer’s culture.

The allure of a shop-in-shop is that both the consumer brand and host retailer are benefitting from creating these symbiotic arrangements.

Benefits of Retailer and Brand Partnerships

This time last year, we posted a popular blog on this same subject.

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Tags: Best Buy , pop-up store , Shop-in-Shops , specialty retail

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How Shop-in-Shops Benefit Both Retailers and Brands

Posted Friday, May 02, 2014

PHOTO SOURCE: Minneapolis Star Tribune
PHOTO SOURCE: Minneapolis Star Tribune

Shop-in-shop, store-within-a-store, in-store shop, concession, in-store concept.  Whatever you call the concept, they could be defined as a designated space within a host retailer that is dedicated to a specific consumer brand, allowing them to sell goods under their own brand name. This retail concept is not new, but has gained momentum in the last couple of years. The beauty of a store-within-a-store is that both the consumer brand and retailer (typically big box retailers) are benefitting from creating these symbiotic arrangements. Some of the shop-in-shops have become so popular they are viewed as destination shops, where the consumer specifically heads to that store for that brand. 

Benefits of Retailer and Brand Collaborations

Brand manufacturers are rethinking ways to reach consumers directly and retailers are permitting them to make a clear brand and price statement at the point of purchase. Some specific benefits that make the arrangements a win-win:

  • Breathe new

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Tags: Best Buy , KDM Retail , pop-up store , Shop-in-Shops

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The Benefits of Interactive Planograms (Installation Guides)

Posted Tuesday, June 25, 2013

Back in the fall, 2012 Apple announced it would start selling the iPad Mini. On October 23rd it was announced to an onslaught of media coverage. Rumors had been flying about Apple’s plan to launch a smaller tablet and any type of confirmation prior to the launch was certain to be newsworthy.

Several third-party suppliers like Belkin, Kensington, and Trust provide accessories for Apple devices, including cases, speaker docks and other items. Those accessories are sold online and through retailers like Walmart, Target, and Best Buy. Prior to the announcement, the displays for those accessories started showing up at retail locations. One particular display landed at a Best Buy location and apparently the installation instructions “fell out of the box.” Those planograms were photographed or scanned by someone and leaked to AppleInsider.

Apple is notorious for requiring suppliers to maintain the security of their information prior to the launch of its products and a mistake like

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Tags: Best Buy , KDM POP Print Solutions , KDM Technology Solutions

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