Retail's Biggest Shopping Days Evolve as Sales Trends Shift

Posted Friday, December 19, 2014

What used to be the biggest shopping day of the year has turned into the biggest shopping season of the year.  Black Friday has evolved over the past several years to extend to the weeks leading up to Christmas, and now consumers anxiously look forward to shopping the evening of Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday and Green Monday. This evolution has led to some changes in sales volume the day after Thanksgiving, as now the shopping is spread out over multiple holiday shopping days. This is much of the reason that Black Friday in store sales were down this year, and as the shift in retail trends occurs, shoppers have become expectant of lower prices all season long- not just on Black Friday. In a recent NRF press release, NRF President and CEO Matthew Shay stated, “We are excited to be witnessing an evolutionary change in holiday shopping by both consumers and retailers, and expect this trend to continue in the years ahead”.

Holiday Shopping Madness

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Tags: Black Friday , Cyber Monday , Point of Purchase , Retail

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