submitted by Maureen Gumbert, Marketing Manager ~
In just one short stretch of the Las Vegas Blvd Strip I was able to completely immerse myself into the retail brand experiences of some of the nation’s most well-known brands using all of my senses. I had some time to kill while on a business trip, so I did the tourist thing to do- sightsee and shop. Being in Marketing for KDM, a supplier to the retail industry, my underlining M.O. was to see what’s new.
The Hershey’s Wrap Happiness Experience
First I headed for Hershey’s Chocolate World. According to their website Hershey’s Las Vegas “is a unique retail experience that offers guests a chance to create their own HERSHEY’S happiness through a variety of interactive experiences.” At the entrance of the store I asked a random tourist to take a photo of me and the candy characters, which I immediately shared via social media (I took the bait). Once inside the store I passed the