In the past several years we have seen online and mobile retailing threatening the survival of brick and mortar stores. However, many retailers today don’t see this as a threat to the survival of the physical store. Instead, they see this as an opportunity for growth and are focusing on creating retail environments that tell their unique brand stories and elevate the store experience. To kick off 2014, there have been some noteworthy retail industry events; the NRF Big Show, Euroshop and Global Shop, as well as insights from the trade publications that support these events that have validated this view.
Design:Retail Magazine surveyed several retail industry executives including store planners, designers and visual merchandisers, for their State of the Industry report. Some significant statistics regarding retail design surfaced from the research:
- 47% of executives believe that the design/store planning/visual component to the retail industry today is much more important than it