Overcoming In-Store POP Fulfillment Challenges (reduce waste/increase ROI)

Posted Wednesday, March 07, 2018

Efficient fulfillment of your in-store point-of-purchase (POP) programs is critical to a campaign’s success. However, assuring that the right materials are delivered to the right location at the right time is a real challenge for many retail brands today. For example, let’s say that the company you work for is a fashion retail chain with 1,500 retail locations in the USA and Canada. You’ve got 1,000 flagship stores with many different configurations: some are located in indoor malls, some are in strip centers, and still others are freestanding locations. You also operate 500 specialty boutiques divided under a few different brand identities.

In this scenario you run a new in-store POP campaign each month and each store needs marketing collateral to reinforce the promotion and drive sales at each location. Each promotion includes a total of 30 components, ranging from displays to window clings, posters, banners and counter mats. In total, you spend up to $5 million per year on POP

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Tags: INTELLITRAK , POP fulfillment , store profiling

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4 Reasons Retail Brands Need Print-on-Demand Solutions Now

Posted Monday, September 11, 2017

Print-on-demand art template
Print-on-demand art template

The shift of in-store marketing budgets from a mass, one size fits all strategy, to a more personalized, local marketing strategy has been instrumental in the growth of print-on-demand (POD) services and the marketing asset management technology that drives it. Retail brands of all sizes are realizing these four reasons why they need a unified web-to-print solution that allows them to tailor their strategies and investments.

1. Today’s shoppers expect a more personalized shopping experience

A survey conducted by Infosys reported that 78% of consumers are more likely to become a repeat customer if a retailer provides them with targeted, personalized offers.  Yet, most retailers have not achieved the level of customization and targeted local marketing that shoppers demand because they are not drawing on technology tools that provide the necessary marketing asset management and print-on-demand processes.

Local marketing and modern web-to-print solutions focus on enabling anyone

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Tags: customer experience , INTELLITRAK , KDM POP Print Solutions , print-on-demand

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The Case for Targeted, Local POP Marketing

Posted Friday, November 18, 2016

A one size fits all strategy for your in-store POP Program activations doesn’t work. Here’s why:

Marketers are continuously trying to develop creative and impactful materials that attract shoppers’ attention. From beacons to beeping displays, shoppers are bombarded with a ton of visual and auditory messages in the aisles, on the shelf, and at the front-end of the store, all in an effort to drive impulse and incremental sales. Ironically, this assault works against them because a shopper’s brain cannot physiologically process the vast amount of stimulus found in today’s retail environment. Especially if it doesn’t resonate with them. Anything irrelevant is tuned out and forgotten no matter how loudly it shouts.

As a consequence, retailers and brands are tasked with ensuring that the visual communication and the messaging used in their POP materials and displays are relevant and targeted, and that the entire path-to-purchase process, which begins before the

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Tags: INTELLITRAK , KDM Technology Solutions , store profiling

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11 POP Merchandise Display Design Strategies

Posted Tuesday, September 20, 2016

KDM: Merchandise Display Concept for Beverage Segment
KDM: Merchandise Display Concept for Beverage Segment

[in other words: How to Design your Displays to Move your Products into the Shopping Cart]

The physical store remains the most critical touchpoint to reach and influence consumers to buy products, with 76% to 82% of retail sales taking place in-store (depending on retail segment) according to POPAI (now Shop!).  The global spend on in-store POP Marketing Materials is $20 Billion, which results in over $3 Trillion in spend by consumers. A recent Path to Purchase POP Trends Survey revealed that a typical sales lift from a temporary POP display initiative is 24%. That’s not only important information for Brand Marketers, it’s impressive.

Effective POP merchandising displays are more important now than ever for Consumer Brands to cut through the clutter, break the visual barrier, create an impression, and drive sales in these last 7 seconds. We have compiled 11 design strategies that we believe to be the best practices when designing your displays to assure that your product

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Tags: INTELLITRAK , KDM Merchandising Solutions , KDM POP Print Solutions

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Are Your POP Displays Executed as Planned?

Posted Friday, June 05, 2015

[PHOTO: KDM Drug Channel] Endcap displays are most likely to be executed properly and provide the most sales lift
[PHOTO: KDM Drug Channel] Endcap displays are most likely to be executed properly and provide the most sales lift

Not according to the Compliance Initiative Study.

Multiple studies have proven the importance of in-store POP and displays at influencing purchase decisions and increasing sales lift in-store. Nearly 1 in 6 brand purchases are made when a display with that brand is present in-store according to the 2012 POPAI Shopper Engagement Study. There’s resounding evidence that POP materials remain a critical component in product marketing and driving sales.

BUT, how do you know if the promotional display has been displayed properly in the store, or if it has even been displayed at all? Turns out that compliance, meaning whether or not your POP promotions are displayed in-store as planned, depends on the retail channel, the display type and who is responsible for the display installation.

To shed light on this concern, POPAI partnered with Quri, a provider of retail analytics and insights, to conduct the Compliance Initiative Study, which was released earlier this year. The goal was to uncover a

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Tags: INTELLITRAK , POPAI , Shopper Marketing , store profiling

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