SoMoLo Marketing and the Beverage Industry

Posted Thursday, May 30, 2013

Working with some of the world’s top beverage companies, we get a lot of insight into how they’re marketing to consumers. Clearly, point-of-purchase (POP) marketing is still a critical tactic, which makes sense when you consider that according to POPAI, over 76% of purchasing decisions still happen in the store aisle. But one of the key changes we see is how beverage brands are aligning their POP with other marketing tactics. In the past, most would try to mirror their in-store promotions with campaigns they were running on mass media like TV and radio.

Now, however, we’re beginning to see them align more with their mobile and social media marketing efforts.

In a recent keynote presentation, Winston Wang, Global Director of Strategic Innovation at Anheuser-Busch InBev, St. Louis, spoke about the opportunities with mobile marketing and stated that his company was using mobile to “take consumers from awareness to consideration, favorability, purchase intent, purchase,

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Tags: beverage , KDM , KDM Branding Solutions , market-wise , point-of-purchase

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Trends in the Quick Serve Restaurant Industry

Posted Thursday, May 23, 2013

Like many retail industry segments, the economy has also taken its toll on the restaurant industry. According to market researcher, NPD Group, Americans went out to eat 61 billion times in the last year, down from 62 billion visits four years ago. Quick service restaurants (QSR) are acting on these trends to recover, add new customers and grow their businesses.

Act Globally, Think Locally
US based, quick service restaurant operators have experienced significant growth abroad during the last four years, with Asia and Middle East providing much of the opportunity. Yet ironically, consumers are demanding more items that are fresh and locally sourced. QSRs that can act globally, but think locally can create separation from competitors. Beyond local advertising and locally produced product, savvy QSR’s are developing local relationships in their community.

Space Redefined
Just this year, QSRs will invest tens of millions of dollars remodeling their restaurants, and will encourage their

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Tags: KDM , KDM Technology Solutions , market-wise , point-of-purchase , Quick Serve Restaurant

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Why Customization is the Future of POP Marketing

Posted Wednesday, May 15, 2013

Ask a retailer about some of their biggest challenges right now and they’re likely to tell you about speed to market, localization, big data and omni-channel marketing. What they might not know is that all four of these challenges (and their solutions) have the potential to impact point-of-purchase marketing.

POPAI recently reported that 76% of purchasing decisions are now happening in-store, up from 70% a few years ago. Cisco® Internet Business Solutions Group (IBSG) recently found that 93% of products sold in the United States are still bought in brick-and-mortar locations. If both are accurate, then in-store, point-of-purchase (POP) marketing’s role is as impactful as ever. But, can POP marketing help retailers meet their biggest challenges?

Speed To Market
Global retailers, focused on speed, are challenging their US counterparts and taking market share from specialty retailers and department stores. Organizations that don’t build speed and flexibility into their

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Tags: KDM , KDM POP Print Solutions , KDM Technology Solutions , market-wise , point-of-purchase , POPAI

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Key Trends for Grocery Retailers & Wholesalers

Posted Wednesday, May 08, 2013

submitted by Barry Hogan, Retail Specialist, KDM POP Solutions Group ~ 

We serve some of the nation’s largest supermarket and grocery retailers. We like to keep a finger on the pulse of this industry and often ask what our clients see as emerging trends. While there is a lot of variance in the responses, many can be bucketed into four common themes: grocery customers want value and they use technology to find it. On top of that, competition is evolving and capturing market share - both online and via their own brick-and-mortar stores.

Consumers Want Value
Since the recession of 2008, shoppers have become more price conscious. They’re working harder for less money and are focused on stretching every dollar to the max. Low price is important, but it’s not the end of the value conversation. Consumers are also looking for more variety and placing increased emphasis on locally-sourced items. They want better quality, including items that are more organic and healthy. They&

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Tags: eCommerce , grocery , interactive marketing , KDM , KDM POP Print Solutions , market-wise , millennials , private label , supermarket , Trouble in Aisle 5 , Walmart

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