Size Does Matter!
Dimensional (DIM) Weight Changes for FedEx & UPS Could Dramatically Affect Your Shipping Costs if You Don’t Take a Proactive Approach
Shipping accounts for approximately 15% of the total cost for a typical in-store POP print campaign or marketing promotion. That adds up! Are you aware that the major parcel carriers are changing their methodology for calculating Ground shipping costs? And that these changes could have a substantial impact on your marketing spend if not proactively evaluated before the calendar turns over to 2015?
The booming eCommerce business model has had a dramatic effect on shipping volumes in the U.S and has obviously benefitted both FedEx and UPS carriers. However, along with the explosion in growth, it has also brought on increased costs for these carriers related to package density. In many cases, what is happening is that shippers are selecting a much larger box than is necessary to safely transport a product. Magnify this by a gazillion