What Retailers can Expect from Shoppers this Holiday

Posted Friday, November 04, 2016

Retail sales during November and December can account for as much as 30% of a retailer’s annual sales. No wonder that inquiring Retail Brands want to know… WHEN and WHERE are Consumers shopping this holiday season? WHAT are they buying? and HOW much will they spend?

Let’s start with WHEN they will shop

If shoppers visited a Walmart or a Toys-R-Us in September they have already seen holiday displays promoting the hottest toys of the season. Many others have amped up their promotions before Halloween. Too early? Shoppers didn’t seem to mind and took the bait.  In turn, retailers increase their exposure to customers and gain more time to gather information on how to best stock items and prepare for the holiday shopping season.

What’s ahead? This year shoppers will have that extra weekend to tackle their lists because Christmas is on a Sunday. Also, Hanukkah begins on December 24th this year- 18 days later than last year, extending  the time to shop.

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Tags: holiday shopping , KDM POP Solutions Group , NRF

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2016: It’s (still) all About a Personable Customer Experience

Posted Monday, February 15, 2016

Build-A-Bear personal shopping experience
Build-A-Bear personal shopping experience

Delivering a Personal Shopping Experience will Make or Break Brick-and-Mortar Retailers in 2016 and Beyond

This was one of the more prominent topics at NRF's (National Retail Federation) Annual Convention & Expo (nicknamed “Retail’s Big Show”)  that took place the second week of January in New York City. The Expo welcomed approximately 35,000 retail industry professionals from around the world to see and experience all things retail including innovative ideas and insights from peers, partners and competitors.

In todays’ retail climate, consumers are more informed, connected, empowered, and distracted than ever before. Davide Savenije, Senior Editor, Retail Dive said “The biggest takeaway for me is that retail is in the middle of the biggest transformation in its history. Driven by a combination of pressures including e-commerce and new consumer shopping habits, large, traditional brick-and-mortar retailers are facing an increasingly competitive

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Tags: customer experience , KDM POP Solutions Group , NRF , store profiling

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(as if we need) More Reasons to Shop this Holiday

Posted Friday, December 11, 2015


2015 Official and Unofficial Retail Holiday Shopping Days

Shopping this season for the purposes of gift giving has undergone some definitive changes. So much so, that even the NRF (National Retail Federation) has changed the way they analyze it. What used to be considered the single biggest shopping day of the year, Black Friday, has now become the biggest shopping season of the year. This year, once again, consumers anxiously looked forward to finding deals the evening before Black Friday (disguised as Thanksgiving), Black Friday, Small Business Saturday, and Cyber Monday.

But wait, there’s more! Have you heard of Green Monday? Just when and how did all this shopping madness begin?

Black Friday- The #1 biggest in-store shopping day and the 2nd biggest online shopping day of 2015 took place on Friday, November 27. Black Friday has always fallen on the day after Thanksgiving and has represented the beginning of the holiday shopping season. USA Today explains that toward the

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Tags: holiday shopping , KDM POP Solutions Group , NRF , Shopper Marketing

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The Allure of Pop-Up Shops

Posted Friday, November 13, 2015

[Photo Source: Storefront]
[Photo Source: Storefront]

Pop-Ups are Not Just a Trend Any More

Temporary, Pop-Up stores are becoming another go-to strategy for retail marketers to employ as a way to extend brand reach, enter new markets and introduce new products and services. The Pop-Up Industry has grown to be an approximate $10 billion industry according to PopUp Republic.

The term encompasses any type of retail establishment or event that is strictly temporary: here today, gone tomorrow.  Traditionally, retailers have used Pop-Up stores to generate incremental sales around the holidays, setting up a temporary store inside vacant spaces at the mall or strip mall. Today, pop-ups come in all shapes, sizes, and locations. These can be in the format of a standalone location, a store-within-a store (a shared location), a kiosk, and even a mobile vehicle reminiscent of a food truck or a roadshow.

The Allure of Pop-Up Shops for Shoppers

Pop-Up stores can be an exciting retail shopping experience, a refreshing alternative to the typical,

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Tags: holiday shopping , KDM POP Solutions Group , pop-up store

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Today’s Retail Consumer Mindset: “It’s All About Me”

Posted Friday, October 23, 2015

 ... so you’d better Make it Personal.

BIG DATA has escalated the retail environment, allowing brands to deliver a personalized shopping experience at the point-of-purchase. In fact, consumers expect it. And they are willing to share their personal information in exchange for it.

What is Big Data?

Big Data is the enormous amount of consumer behavior that is collected based on their interactions with brands and retailers via multiple touch points along their path to purchase.

Measured in terms like zettabytes and trillions of gigabytes, the digital space is doubling in size every year. Let’s just say it’s HUGE. On top of that, according to the Pew Research Internet Project, approximately 90% of American adults have a cell phone, 87% use the internet, and 74% of internet users participate in social media.

Anyone that is on Facebook and other social media sites realizes that people will share anything and everything- what they like, feel, eat, where they are, and

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Tags: big data , customer experience , KDM POP Solutions Group

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