Retail Signage: Display & Design Best Practices

Posted Tuesday, July 24, 2018

KDM: Divers Direct check-out counter signage
KDM: Divers Direct check-out counter signage

Visual Merchandisers and Store Designers are striving to appeal to today’s shoppers by creating an awesome in-store shopping experience to compete with the upward growth of online shopping. Study after study shows that retail signage is highly effective at influencing and driving sales and that shoppers remember signage as part of the shopping experience. Whether for branding, information, navigation or promotion, your in-store signage and graphics plays a vital role in the retail environment.

In this Blog article we’ll discuss the types of signage and best practices in displaying and designing effective retail signage.

Retail Signage Types & Display Best Practices

OUTDOOR SIGNAGE
KDM BJO SignOutdoor signage is critical to brick-and-mortar retailers because it’s what gets shoppers in the door. Many marketers may argue this is the toughest hurdle. Exterior signage is the first impression customers have of your business, who you are, and what they can expect when they do enter

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Tags: KDM Retail , Signage & Graphics

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6 Amazing Trends in the Fashion Retail Environment

Posted Monday, August 29, 2016

The fashion retail store has undergone some significant changes in the past few years. Not unlike many other retail verticals, online shopping channels have forever changed the brick-and-mortar shopping experience, as well as the physical design of the store and the established business models in the fashion world.

Shopping for clothing and accessories is one of those necessities in life that you either love or hate. The fact is, people still want to be able to touch and feel and try on their apparel before buying. For many, shopping for clothing and accessories is an event. From the moment you near the store to the time you checkout, retailers are realizing that shoppers want an amazing and even entertaining shopping experience and retailers must deliver this in order to gain loyal,  repeat business, as well as remain relevant versus the ease of shopping online. 

So, if you haven’t made it to the mall in a while, here is what you may experience.

6 trends in the fashion

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Tags: fashion retail , KDM Retail , NFC tag , retail design

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Best Practices for Creating Effective Retail Signage

Posted Tuesday, August 23, 2016

KDM Custom Wood Planked Logo Signage
KDM Custom Wood Planked Logo Signage

Visual Merchandisers and Store Designers are striving to appeal to today’s shoppers by creating an awesome in-store shopping experience to compete with the upward growth of online shopping. And they are planning to invest more in retail signage and graphics as part of this goal. In fact, 45% of retailers plan to spend more on store signage and graphics in 2016 than they did last year, according to the 2016  A.R.E. | POPAI Purchasing Forecast survey. The survey also revealed that 14% plan to spend “significantly” more and 88% of independent, single-store owners will increase their signage budgets as well.

For good reason. Study after study shows that retail signage is highly effective at influencing and driving sales and that shoppers remember signage as part of the shopping experience. Whether for branding, information, navigation or promotion, retail signage plays a vital role in the retail environment.

In this KDM Blog article we’ll discuss the types of

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Tags: KDM Retail , Point of Purchase , Signage & Graphics , Store Decor

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QSR Retail Design Trends Compete with Fast-Casual

Posted Monday, February 01, 2016

Arby's new store design:
Arby's new store design: "deli-inspired deliciousness"

In case you haven’t noticed, several major fast-food restaurant chains have undergone, or are undergoing, fancy transformations in the design of their retail environments- inside and out. McDonald’s, KFC, Wendy’s Arby’s, Chick-fil-A and others, are hardly recognizable these days. And, that’s a good thing.

Cheap, fast-food is no longer the lure that it once was. Today’s consumers not only want healthier, fresher food options, but they want an elevated dining experience - or, at least the impression of one. Fast-food restaurants, technically called Quick-Service Restaurants or QSRs, are meeting these demands to remain competitive with the rapidly growing fast-casual concept (think Chipotle and Panera). QSRs are refreshing, remodeling, or rebuilding their stores to incorporate a more upscale, sleek, modern dining experience that includes comfortable seating, flat-screen TVs and even fireplaces.

Blurred lines between fast-food and fast-casual

According to

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Tags: food service , KDM Retail , Quick Serve Restaurant

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8 In-Store Retail Predictions for 2016

Posted Friday, December 18, 2015

73% of shoppers said beacon-triggered content increases likelihood of buying
73% of shoppers said beacon-triggered content increases likelihood of buying

As 2015 comes to a close, many predictions have surfaced for retailers that wish to succeed in the coming year. One common prediction is that they must have a multi-faceted approach that blends personalization with convenience to win the hearts and wallets of consumers in 2016 - with the physical store acting as the epicenter.

Brick-and-mortar represented 94% of all retail sales in 2014. “The worlds of e-commerce and brick-and-mortar retail are now seamlessly merging with retailers evolving towards an omni-channel approach to their businesses,” said Oliver Guy, retail industry director, Software AG. The notion that ‘the store is dead’ is not, in our opinion, the future – rather, stores will become highly technology-enabled to deliver a super-personalized customer experience and become the hub of omni-channel customer-centricity.” This prediction is excerpted from enterprise technology provider, Software AG’s, Top 10 Disruptive Trend Predictions for 2016

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Tags: big data , customer experience , KDM Retail , NRF , omni-channel

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