6 Amazing Trends in the Fashion Retail Environment

Posted Monday, August 29, 2016

The fashion retail store has undergone some significant changes in the past few years. Not unlike many other retail verticals, online shopping channels have forever changed the brick-and-mortar shopping experience, as well as the physical design of the store and the established business models in the fashion world.

Shopping for clothing and accessories is one of those necessities in life that you either love or hate. The fact is, people still want to be able to touch and feel and try on their apparel before buying. For many, shopping for clothing and accessories is an event. From the moment you near the store to the time you checkout, retailers are realizing that shoppers want an amazing and even entertaining shopping experience and retailers must deliver this in order to gain loyal,  repeat business, as well as remain relevant versus the ease of shopping online. 

So, if you haven’t made it to the mall in a while, here is what you may experience.

6 trends in the fashion

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Tags: fashion retail , KDM Retail , NFC tag , retail design

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Fashion Retailers are Using New Trends to Amaze & Amuse

Posted Friday, August 14, 2015

 

With Back to School in full swing and the Fall Season approaching fast, thought we’d spotlight some of the new trends in the Fashion Retail Industry that are making a big difference in the in-store shopping experience.

The fashion industry has undergone some significant changes in the past few years. Not unlike many other retail verticals, digital online and mobile channels have forever changed the brick-and-mortar shopping experience, as well as the physical design of the store and the established business models in the fashion world.

The good news in fashion is that consumers enjoy shopping for clothing and accessories. In fact, 40% report they love it.  Shopping for these items is one of those necessities in life that you either love or hate- but you gotta do it at some point. If you haven’t made it to the mall in a while, here is what you can look forward to.

Fashion retailers are changing the store environment to deliver an amazing experience

For many,

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Tags: fashion retail , KDM Retail , NFC tag , retail design

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Blending POP Print With Technology to Engage Shoppers

Posted Friday, March 14, 2014

Wide Format Goes Cross Media
Wide Format Goes Cross Media

POP signage and displays are becoming interactive and integral to the cross media mix:

Marketers are using point-of-purchase print materials as a medium to integrate technologies such as QR Codes, Augmented Reality and NFC Tags to interact with and engage shoppers in-store. 4 out of 5 consumers are using a smartphone when they shop [Source: eZanga.com] to get more information: check prices, find promotions, read product reviews or get product information. Shoppers can use their mobile devices to interact with signage at the very time when they are most likely to buy. 

KDM POP Solutions Group was a featured speaker recently for a webinar regarding how we are blending print with technology in retail settings and why our customers; consumer brands and retailers, are using technology to make it easier for shoppers to buy. The webinar, titled "Wide Format Goes Cross Media", was part of The Emerging Markets Webinar Series hosted by InfoTrends. The analysis and insights that came

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Tags: digital printing , KDM POP Print Solutions , NFC tag

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Innovations from the Shopper Marketing Expo

Posted Monday, October 14, 2013

submitted by Maureen Gumbert, Marketing Manager, KDM ~  

“…this should be called Marketing to Shoppers, not Shopper Marketing.” Patrick Fitzmaurice, Principal at The Capre Group, stated this in his keynote opening speech at the Shopper Marketing Expo in Chicago. He went on to set the tone for a panel discussion emphasizing the need for retailers and consumer brands to work together to come up with solutions to make it easier for consumers to buy.

Another theme from symposium speakers was the need for innovation. Doug Van Andel, Global Creative Director at Saatchi & Saatchi X, gave an excellent symposium presentation about how great ideas only work when they get executed. He reminded us that

  • There are 30,000 SKUs introduced every year
  • Consumers are hit with 3,000 messages every day from all channels
  • It takes just 3 seconds to make an impact in store

So how will the marketing stimuli, based on shopper insights, engage the shopper in all this

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Tags: CPG , interactive marketing , KDM POP Print Solutions , NFC tag , retailers

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