Holiday Shopping: What Retailers Can Expect This Year

Posted Monday, November 20, 2017

Sales generated during the holiday shopping season, November and December, can account for as much as 30% of a retailer’s annual sales. No wonder that inquiring retail brands want to know… WHEN and WHERE are Consumers shopping this holiday season? WHAT are they buying? and HOW much will they spend?

So, HERE’S THE SCOOP according to the results of a recent survey of 7,439 consumers conducted by NRF (National Retail Federation). 

WHEN and WHERE WILL CONSUMERS be SHOPPING?

  • 69% of American consumers, (that’s more than 164 Million) plan to shop over the Thanksgiving weekend, to include Thanksgiving Day, Black Friday, Small Business Saturday and Sunday, and Cyber Monday.
  • No surprise here- Retailers can expect Black Friday to be the busiest day with 70% planning to shop in stores on this day (that’s 115 Million shoppers).
  • 43% are expected to shop on Saturday (71 Million) and 48% are expected to shop on Cyber Monday (78 Million).
  • Of note is

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Tags: holiday shopping , KDM POP Print Solutions , NRF

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What Retailers can Expect from Shoppers this Holiday

Posted Friday, November 04, 2016

Retail sales during November and December can account for as much as 30% of a retailer’s annual sales. No wonder that inquiring Retail Brands want to know… WHEN and WHERE are Consumers shopping this holiday season? WHAT are they buying? and HOW much will they spend?

Let’s start with WHEN they will shop

If shoppers visited a Walmart or a Toys-R-Us in September they have already seen holiday displays promoting the hottest toys of the season. Many others have amped up their promotions before Halloween. Too early? Shoppers didn’t seem to mind and took the bait.  In turn, retailers increase their exposure to customers and gain more time to gather information on how to best stock items and prepare for the holiday shopping season.

What’s ahead? This year shoppers will have that extra weekend to tackle their lists because Christmas is on a Sunday. Also, Hanukkah begins on December 24th this year- 18 days later than last year, extending  the time to shop.

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Tags: holiday shopping , KDM POP Solutions Group , NRF

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2016: It’s (still) all About a Personable Customer Experience

Posted Monday, February 15, 2016

Build-A-Bear personal shopping experience
Build-A-Bear personal shopping experience

Delivering a Personal Shopping Experience will Make or Break Brick-and-Mortar Retailers in 2016 and Beyond

This was one of the more prominent topics at NRF's (National Retail Federation) Annual Convention & Expo (nicknamed “Retail’s Big Show”)  that took place the second week of January in New York City. The Expo welcomed approximately 35,000 retail industry professionals from around the world to see and experience all things retail including innovative ideas and insights from peers, partners and competitors.

In todays’ retail climate, consumers are more informed, connected, empowered, and distracted than ever before. Davide Savenije, Senior Editor, Retail Dive said “The biggest takeaway for me is that retail is in the middle of the biggest transformation in its history. Driven by a combination of pressures including e-commerce and new consumer shopping habits, large, traditional brick-and-mortar retailers are facing an increasingly competitive

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Tags: customer experience , KDM POP Solutions Group , NRF , store profiling

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8 In-Store Retail Predictions for 2016

Posted Friday, December 18, 2015

73% of shoppers said beacon-triggered content increases likelihood of buying
73% of shoppers said beacon-triggered content increases likelihood of buying

As 2015 comes to a close, many predictions have surfaced for retailers that wish to succeed in the coming year. One common prediction is that they must have a multi-faceted approach that blends personalization with convenience to win the hearts and wallets of consumers in 2016 - with the physical store acting as the epicenter.

Brick-and-mortar represented 94% of all retail sales in 2014. “The worlds of e-commerce and brick-and-mortar retail are now seamlessly merging with retailers evolving towards an omni-channel approach to their businesses,” said Oliver Guy, retail industry director, Software AG. The notion that ‘the store is dead’ is not, in our opinion, the future – rather, stores will become highly technology-enabled to deliver a super-personalized customer experience and become the hub of omni-channel customer-centricity.” This prediction is excerpted from enterprise technology provider, Software AG’s, Top 10 Disruptive Trend Predictions for 2016

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Tags: big data , customer experience , KDM Retail , NRF , omni-channel

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(as if we need) More Reasons to Shop this Holiday

Posted Friday, December 11, 2015

SHOP TIL YOU DROP
SHOP TIL YOU DROP

2015 Official and Unofficial Retail Holiday Shopping Days

Shopping this season for the purposes of gift giving has undergone some definitive changes. So much so, that even the NRF (National Retail Federation) has changed the way they analyze it. What used to be considered the single biggest shopping day of the year, Black Friday, has now become the biggest shopping season of the year. This year, once again, consumers anxiously looked forward to finding deals the evening before Black Friday (disguised as Thanksgiving), Black Friday, Small Business Saturday, and Cyber Monday.

But wait, there’s more! Have you heard of Green Monday? Just when and how did all this shopping madness begin?

Black Friday- The #1 biggest in-store shopping day and the 2nd biggest online shopping day of 2015 took place on Friday, November 27. Black Friday has always fallen on the day after Thanksgiving and has represented the beginning of the holiday shopping season. USA Today explains that toward the

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Tags: holiday shopping , KDM POP Solutions Group , NRF , Shopper Marketing

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