Not according to the Compliance Initiative Study.
Multiple studies have proven the importance of in-store POP and displays at influencing purchase decisions and increasing sales lift in-store. Nearly 1 in 6 brand purchases are made when a display with that brand is present in-store according to the 2012 POPAI Shopper Engagement Study. There’s resounding evidence that POP materials remain a critical component in product marketing and driving sales.
BUT, how do you know if the promotional display has been displayed properly in the store, or if it has even been displayed at all? Turns out that compliance, meaning whether or not your POP promotions are displayed in-store as planned, depends on the retail channel, the display type and who is responsible for the display installation.
To shed light on this concern, POPAI partnered with Quri, a provider of retail analytics and insights, to conduct the Compliance Initiative Study, which was released earlier this year. The goal was to uncover a