Branded Promotional Products Influence Purchase Decisions

Posted Monday, June 26, 2017

Branded items that are useful, like this keychain/bottle opener, create better ROI
Branded items that are useful, like this keychain/bottle opener, create better ROI

Placing your company logo on drinkware, hats, t-shirts, writing utensils and shopping bags can not only enhance your brand’s awareness, but will also increase the number of impressions your brand receives, guaranteeing repeat exposure. This ultimately impacts consumer purchase decisions.

FACT: a Promotional Products Association International (PPAI) study revealed that: before receiving the promotional products, over half of the consumers in the study had done business with the advertiser (55%). While after receiving the promotional products, 85% did business with the advertiser.

More research finds that some promotional products can generate nearly 6,000 impressions before being tossed.  For example: branded apparel - like t-shirts and hats, extend your brands reach well beyond the point-of-purchase by turning your loyal fans into brand ambassadors. By wearing your apparel in public it's like free advertising. 

Another FACT: According to the

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Tags: ad specialty , ASI , KDM Branding Solutions , PPAI

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Branded Promotional Product’s Role in Event Marketing

Posted Tuesday, March 15, 2016

Event Marketers use Ad Specialty Items to
Event Marketers use Ad Specialty Items to "Score" Sales

March Madness and the use of Ad Specialties to Increase ROI ~ 

Basketball is a big deal in Indiana. Thousands of college hoops fans and participants will flock to Indianapolis for two major March Madness events. The NCAA Big 10 Men’s Basketball Tournament took place this past week and the entire city was bustling with spectators sporting their school “swag” and waving giant foam fingers. The Madness will culminate with the NCAA Women’s Basketball Final Four Championship event held on April 3-5. There are also a slew of other events around these main events going on simultaneously; like 5K Runs, Clinics, Block Parties, Concerts, 3-on-3 games and more.

Event Marketing, also called Experiential Marketing, is a marketing strategy that is focused on immersing consumers in a live, face-to-face, brand experience. The tactic has grown leaps and bounds in the past 10 years as marketers see the impact of creating brand ambassadors and extending brand reach beyond the live

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Tags: ad specialty , ASI , KDM Branding Solutions , PPAI

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Branded Promotional Products Increase ROI for Event Sponsors

Posted Friday, March 27, 2015

Cincinnati Flying Pig Marathon
Cincinnati Flying Pig Marathon

Runners take your mark... it's Marathon season! Marathon events typically draw thousands of participants and spectators, so you can bet that event sponsors are gearing up too.

In May, Cincinnati will attract over 50,000 runners, walkers and spectators for the annual Flying Pig Marathon weekend. The schedule of events is pretty typical and includes several races, a family fun festival, health and fitness expo, awards ceremony and more. Event sponsors include consumer brands and retailers like Walmart, Sam’s Club, P&G, Asics, Pampers, Toyota and numerous others. Sponsors realize the opportunity to get involved with the local community, raise brand awareness and engage with and earn the loyalty of the event goers.

How do marketers take measures to make sure they get the most out of their marketing spend?

The key role of branded promotional products

With most large events, branded promotional products and apparel (also called ad specialty items) are a necessity: they

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Tags: ad specialty , ASI , KDM Branding Solutions , PPAI

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Why Promotional Products Should be Part of Your Marketing Mix

Posted Friday, February 14, 2014

KDM has a dedicated online catalog accessible 24/7: www.KDMbranding.com
KDM has a dedicated online catalog accessible 24/7: www.KDMbranding.com

Branded promotional products, also known as ad specialties, make up a nearly $20 billion dollar industry and are used by virtually every business in America. Retailers and consumer brand marketers are using products like mugs, pens, shopping bags, hats and t-shirts to advertise or promote a product or service, a business or a cause, thank consumers for their business, or to directly drive sales by using these products as purchase incentives. By all counts, the strategy is effective.

Advertisers experience a higher return on their investment of promotional items per impression than almost every major marketing effort; TV, magazines and the internet; at approximately $.006 per impression.  Research finds that some promotional products can generate nearly 6,000 impressions before being tossed.  The more memorable an item is and the more aware consumers are, the more likely they are to remember that brand when making a purchase decision. 

What are the most effective branded

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Tags: ASI , KDM Branding Solutions , PPAI

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Branded Items Popular With Consumers

Posted Tuesday, May 28, 2013

Next time you walk in a store, take a look around. Where do you see the retailer’s logo and other brand marks? Signage obviously, but where else? Uniforms, name tags, floor mats, decorative items and shopping bags are common opportunities for branding. Once you leave the store, you might even feel like the retailer has followed you home. You may feel that way because retailers and their consumer packaged goods (CPG) suppliers go beyond their merchandise real estate by giving branded ad specialty or promotional items, such as pens, magnets, and keychains, to their customers. For most, it’s about mind-share, but for some, these types of programs have been so successful that consumers are literally willing to pay for products that advertise the brand.

A recent study conducted by Relevant Insights, on behalf of Promotional Products Association International (PPAI) found that eight out of 10 consumers own between one and 10 promotional products, six in 10 keep them for up to two years, and

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Tags: ad specialty , ASI , eCommerce , KDM Branding Solutions , market-wise , PPAI

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