Despite all the news and articles generated regarding the popularity of mobile online shopping, it is a fact that people still like to shop in an actual store. Depending on the retail channel, consumers continue to flock to brick-and-mortar stores to make their purchases: fashion 89%, mass merchant 82%, and in grocery, 74% of purchases are made in store.
No doubt online shopping experiences will continue to rise. However, many retailers today don’t see this as a threat to the survival of the physical store. Instead, they see this as an opportunity for growth. They are focusing on creating retail environments that tell their unique brand story and elevate the customer experience - delivering on shopper’s expectations by filling the gap between an online and in-store experience.
4 Principles of Creating a Great Customer Experience
At the recent Shopper Marketing Expo in Minneapolis one of the seminar speakers, Tony Bynum, put it quite simply: Nike is not