Retail Innovations Redefining the Customer Experience

Posted Friday, November 14, 2014

Build-a-Bear Workshop's retail store of the future: child names her stuffed bear
Build-a-Bear Workshop's retail store of the future: child names her stuffed bear

Despite all the news and articles generated regarding the popularity of mobile online shopping, it is a fact that people still like to shop in an actual store.  Depending on the retail channel, consumers continue to flock to brick-and-mortar stores to make their purchases: fashion 89%, mass merchant 82%, and in grocery, 74% of purchases are made in store. 

No doubt online shopping experiences will continue to rise. However, many retailers today don’t see this as a threat to the survival of the physical store. Instead, they see this as an opportunity for growth. They are focusing on creating retail environments that tell their unique brand story and elevate the customer experience -  delivering on shopper’s expectations by filling the gap between an online and in-store experience. 

4 Principles of Creating a Great Customer Experience

At the recent Shopper Marketing Expo in Minneapolis one of the seminar speakers, Tony Bynum, put it quite simply: Nike is not

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Tags: customer experience , KDM Retail , Path to Purchase Institute

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Walmart’s 5 Principles of Shopper Marketing

Posted Friday, October 24, 2014

Walmart Endcap POP Display | KDM
Walmart Endcap POP Display | KDM

The shopper marketing principles laid out by the late Sam Walton, Founder of Walmart, are still relevant today:

“The secret to successful retailing is to give customers what they want”.

These words are still guiding the principles used in Walmart’s approach to shopper marketing. While attending the Shopper Marketing Expo in Minneapolis this week we had the pleasure to hear Walmart’s new SVP of Creative, Andy Murray’s keynote. The goal for Walmart’s Retail Moment of Truth is to increase trips and increase bucket size. Mr. Murray laid out 5 principles of shopper marketing that must all work together in order to meet these two goals.

Walmart's 5 Principles of Shopper Marketing:

  1. Price and Value- 80% of Walmart shoppers use their mobile device while shopping for things like price comparisons and checking for promos. An example of how Walmart is addressing this is their new “Walmart Savings Catcher” app. Which he stated, has

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Tags: KDM POP Print Solutions , Path to Purchase Institute , Walmart

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