Single America’s Effect on Retail (infographic)

Posted Friday, November 20, 2015

Yesterday’s Retail Strategy Doesn’t Apply to Half of Population

In September, 2014, the Bureau of Labor Statistics reported that single adults outnumbered married ones for the first time since 1960, when the U.S. government began counting how many Americans were single and married. The scale tipped just slightly to 50.2%. However, that equates to 124.6 million adults 18 and over who are single and responsible for a family of one. In 1976 that figure was 37.4% and today it continues to climb.

More details of the report revealed in the Washington Post stated that there are 27 states with singles comprising over half the adult population. Louisiana leads the pack with 55.7%. Even more detail revealed that singles make up over half of the adult population of 46 of the 51 metropolitan areas in the U.S.

This increase in the number of America’s single adults has implications for our economy, society, politics, and retailing. In this article, we’ll focus on its effect on the

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Tags: Retail , Shopper Marketing

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Retail's Biggest Shopping Days Evolve as Sales Trends Shift

Posted Friday, December 19, 2014

What used to be the biggest shopping day of the year has turned into the biggest shopping season of the year.  Black Friday has evolved over the past several years to extend to the weeks leading up to Christmas, and now consumers anxiously look forward to shopping the evening of Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday and Green Monday. This evolution has led to some changes in sales volume the day after Thanksgiving, as now the shopping is spread out over multiple holiday shopping days. This is much of the reason that Black Friday in store sales were down this year, and as the shift in retail trends occurs, shoppers have become expectant of lower prices all season long- not just on Black Friday. In a recent NRF press release, NRF President and CEO Matthew Shay stated, “We are excited to be witnessing an evolutionary change in holiday shopping by both consumers and retailers, and expect this trend to continue in the years ahead”.

Holiday Shopping Madness

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Tags: Black Friday , Cyber Monday , Point of Purchase , Retail

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