Yesterday’s Retail Strategy Doesn’t Apply to Half of Population
In September, 2014, the Bureau of Labor Statistics reported that single adults outnumbered married ones for the first time since 1960, when the U.S. government began counting how many Americans were single and married. The scale tipped just slightly to 50.2%. However, that equates to 124.6 million adults 18 and over who are single and responsible for a family of one. In 1976 that figure was 37.4% and today it continues to climb.
More details of the report revealed in the Washington Post stated that there are 27 states with singles comprising over half the adult population. Louisiana leads the pack with 55.7%. Even more detail revealed that singles make up over half of the adult population of 46 of the 51 metropolitan areas in the U.S.
This increase in the number of America’s single adults has implications for our economy, society, politics, and retailing. In this article, we’ll focus on its effect on the