Best Practices in the World of 3-D POP Displays | PART 2

Posted Friday, September 04, 2015

Part 2 of 2 [Production Phase]

Designing and producing an effective retail merchandising display has its challenges for sure. The obvious ones include making sure the display is structurally sound; that it will withstand the rigors of store traffic and be able to hold the product its intended to display. This has a dramatic effect on how well the display does its job at increasing sales lift. In Part 1 of this 2 part article we emphasized how important the extra time spent in the Design Phase is… double and triple checking the engineering with whiteboards and prototypes.

In Part 2 we’ll take you through the print production and assembly process and share best practices in the workflow and the importance of quality control procedures along the way…



Now that the specifications for the national beverage manufacturer’s treasure chest display have been finalized, the project is estimated and

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Tags: Coca-Cola , CPG , KDM Merchandising Solutions , point-of-purchase , Screen Printing

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