Part 2 of 2 [Production Phase]
Designing and producing an effective retail merchandising display has its challenges for sure. The obvious ones include making sure the display is structurally sound; that it will withstand the rigors of store traffic and be able to hold the product its intended to display. This has a dramatic effect on how well the display does its job at increasing sales lift. In Part 1 of this 2 part article we emphasized how important the extra time spent in the Design Phase is… double and triple checking the engineering with whiteboards and prototypes.
In Part 2 we’ll take you through the print production and assembly process and share best practices in the workflow and the importance of quality control procedures along the way…
PHASE II: PRODUCTION
PRINT PRODUCTION: QUALITY WORKFLOW BEST PRACTICES:
Now that the specifications for the national beverage manufacturer’s treasure chest display have been finalized, the project is estimated and