Super Bowl LI Impact on Retail Sales

Posted Friday, February 03, 2017

Pizza, chips, snacks & beer are top sellers
Pizza, chips, snacks & beer are top sellers

Are you ready for some football?

Retailers and Consumers alike have been preparing for this event for weeks, even months. An estimated 189 million people will watch the Atlanta Falcons vs. New England Patriots in Super Bowl LI on Sunday, February 5.

The Big Game is a big opportunity for big Brands to use the nation's largest platform to generate brand visibility, spread goodwill and, of course, to make a big impact on sales.

What’s at stake? Retail vs. Consumer

Many big Brands invest millions in Super Bowl TV commercials, online campaigns, and point-of-purchase materials to reach football fans. This year advertisers will spend $50 Million for a 30 second TV spot during the game. The average production costs for these are over $1 million. The anticipated commercial breaks during the game now get nearly as much pre-game hype as the game itself. Many advertisers will spend an extra 25% to market the ad before air time (advertise the advertisement, so to speak).

The NRF (

Read More

Tags: beverage , food CPG , Shopper Marketing

Comments (0)

(as if we need) More Reasons to Shop this Holiday

Posted Friday, December 11, 2015

SHOP TIL YOU DROP
SHOP TIL YOU DROP

2015 Official and Unofficial Retail Holiday Shopping Days

Shopping this season for the purposes of gift giving has undergone some definitive changes. So much so, that even the NRF (National Retail Federation) has changed the way they analyze it. What used to be considered the single biggest shopping day of the year, Black Friday, has now become the biggest shopping season of the year. This year, once again, consumers anxiously looked forward to finding deals the evening before Black Friday (disguised as Thanksgiving), Black Friday, Small Business Saturday, and Cyber Monday.

But wait, there’s more! Have you heard of Green Monday? Just when and how did all this shopping madness begin?

Black Friday- The #1 biggest in-store shopping day and the 2nd biggest online shopping day of 2015 took place on Friday, November 27. Black Friday has always fallen on the day after Thanksgiving and has represented the beginning of the holiday shopping season. USA Today explains that toward the

Read More

Tags: holiday shopping , KDM POP Solutions Group , NRF , Shopper Marketing

Comments (0)

Single America’s Effect on Retail (infographic)

Posted Friday, November 20, 2015

Yesterday’s Retail Strategy Doesn’t Apply to Half of Population

In September, 2014, the Bureau of Labor Statistics reported that single adults outnumbered married ones for the first time since 1960, when the U.S. government began counting how many Americans were single and married. The scale tipped just slightly to 50.2%. However, that equates to 124.6 million adults 18 and over who are single and responsible for a family of one. In 1976 that figure was 37.4% and today it continues to climb.

More details of the report revealed in the Washington Post stated that there are 27 states with singles comprising over half the adult population. Louisiana leads the pack with 55.7%. Even more detail revealed that singles make up over half of the adult population of 46 of the 51 metropolitan areas in the U.S.

This increase in the number of America’s single adults has implications for our economy, society, politics, and retailing. In this article, we’ll focus on its effect on the

Read More

Tags: Retail , Shopper Marketing

Comments (0)

How Collaborations at Retail Make a Greater Impact

Posted Friday, September 18, 2015

Jack Link's in-store merchandise display [Photo: Path to Purchase Institute]
Jack Link's in-store merchandise display [Photo: Path to Purchase Institute]

Consumers are demanding these days. They are harder to locate, engage and please. CPG brands and retailers are challenged with grabbing their attention and obtaining their loyalty like never before. Everyone within the retail vertical can overcome this challenge by joining forces, sharing information and collaborating to exceed today’s customer expectations.

In an article featured in Retail Touchpoints on the subject, it was revealed that “The benefits of collaboration are tremendous and impact every aspect of all companies’ functions, according to Joy Peters, Consumer and Retail Practice at A.T. Kearney. “Companies have seen 10% to 15% lift in topline performance, 40% to 60% faster new product launches and up to 20% decline in total inventory. As the ties get stronger, so do the results.”

Many retailers are indeed stepping up their game to create new, winning marketing strategies by partnering with CPG brands to give their customers more value at the point-of-

Read More

Tags: convenience store , CPG , point-of-purchase , Shopper Marketing

Comments (0)

Are Your POP Displays Executed as Planned?

Posted Friday, June 05, 2015

[PHOTO: KDM Drug Channel] Endcap displays are most likely to be executed properly and provide the most sales lift
[PHOTO: KDM Drug Channel] Endcap displays are most likely to be executed properly and provide the most sales lift

Not according to the Compliance Initiative Study.

Multiple studies have proven the importance of in-store POP and displays at influencing purchase decisions and increasing sales lift in-store. Nearly 1 in 6 brand purchases are made when a display with that brand is present in-store according to the 2012 POPAI Shopper Engagement Study. There’s resounding evidence that POP materials remain a critical component in product marketing and driving sales.

BUT, how do you know if the promotional display has been displayed properly in the store, or if it has even been displayed at all? Turns out that compliance, meaning whether or not your POP promotions are displayed in-store as planned, depends on the retail channel, the display type and who is responsible for the display installation.

To shed light on this concern, POPAI partnered with Quri, a provider of retail analytics and insights, to conduct the Compliance Initiative Study, which was released earlier this year. The goal was to uncover a

Read More

Tags: INTELLITRAK , POPAI , Shopper Marketing , store profiling

Comments (0)