3 Consumer Demands Impacting Food Retailers

Posted Friday, July 08, 2016

KDM: custom
KDM: custom "farm to table" produce truckbed display

Our nation’s food retailers and consumer brands are being challenged by the growing number of consumers that wish to eat healthier. To them, Big Food means Bad Food. Food that contains artificial colors, artificial flavors, pesticides, preservatives, high fructose corn syrup, growth hormones, antibiotics, gluten, and genetically modified organisms (GMOs) are on the decline. 

The food retailing industry is a $1-trillion-a-year business . A report featured in Fortune titled “The War on Big Food” indicated that major packaged-food companies lost $4 billion in market share in 2014. Further, the top 25 U.S. food and beverage companies have lost $18 billion in market share since 2009.
Consumers are making it clear that they want more fresh, local, and organic foods while grocery shopping. Research found that 68% of global consumers want to be able to picture every ingredient on the label in their head, and 40% want food made with as few ingredients as possible.


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Tags: food CPG , grocery , supermarket , Trouble in Aisle 5

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3 Consumer Types Shaking-Up Grocery Retailers

Posted Wednesday, April 13, 2016

[PHOTO: KDM Retail] Shoppers will be loyal to retailers that support their personal health needs
[PHOTO: KDM Retail] Shoppers will be loyal to retailers that support their personal health needs

There has been a shake-up in the grocery aisles for some time now. Big changes have occurred as to how consumers are shopping, who is shopping, and when and what they are eating. This shift disrupts the traditional ways of understanding and marketing to shoppers, making it more necessary for grocery retailers to adapt their merchandising efforts as shopper’s needs evolve.

Today’s shoppers are using as many as 5 different retail channels to purchase groceries - trying to find the precise mix of value, quality and convenience, according to a Deloitte report. 61% are willing to drive farther for a lower price and 75% of consumers choose which store to do their shopping based upon the store’s produce department.

Who is doing the shopping has also evolved. According to the 2015 Food Marketing Institute (FMI) Grocery Trend report the primary shopping responsibilities within households is being shared; with men accounting for 43% and women accounting for 57% of the shopping. So,

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Tags: grocery , millennials , supermarket , Trouble in Aisle 5

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Key Trends for Grocery Retailers & Wholesalers

Posted Wednesday, May 08, 2013

submitted by Barry Hogan, Retail Specialist, KDM POP Solutions Group ~ 

We serve some of the nation’s largest supermarket and grocery retailers. We like to keep a finger on the pulse of this industry and often ask what our clients see as emerging trends. While there is a lot of variance in the responses, many can be bucketed into four common themes: grocery customers want value and they use technology to find it. On top of that, competition is evolving and capturing market share - both online and via their own brick-and-mortar stores.

Consumers Want Value
Since the recession of 2008, shoppers have become more price conscious. They’re working harder for less money and are focused on stretching every dollar to the max. Low price is important, but it’s not the end of the value conversation. Consumers are also looking for more variety and placing increased emphasis on locally-sourced items. They want better quality, including items that are more organic and healthy. They&

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Tags: eCommerce , grocery , interactive marketing , KDM , KDM POP Print Solutions , market-wise , millennials , private label , supermarket , Trouble in Aisle 5 , Walmart

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