Trade Show Design & Branding Tips for Maximum Impact

Posted Thursday, February 15, 2018

Planning to exhibit at a trade show this year? Trade shows prove to be excellent venues for companies to promote their products and services, build brand awareness, and engage in face-to-face interactions with potential customers. In this article, we share some tips to consider when planning, designing and executing a successful exhibition.

Design Your Booth Exhibit for Maximum Impact

Define your target audience. What message do you want attendees to get in the first three seconds while visiting your booth? And, what do you want them to remember about your company when the show is over? Do you want them to remember your new product, your competitive advantage, or your company's brand image? Keep it simple and remember to make your display more like a billboard and less like a bulletin board. Visitors should be able to read your message in 15 seconds or less.

Exhibitor Central shares some great questions to ask yourself in order to evaluate the design of your booth for maximum impact.

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Tags: ad specialty , KDM Branding Solutions , trade show

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Branded Promotional Products Influence Purchase Decisions

Posted Monday, June 26, 2017

Branded items that are useful, like this keychain/bottle opener, create better ROI
Branded items that are useful, like this keychain/bottle opener, create better ROI

Placing your company logo on drinkware, hats, t-shirts, writing utensils and shopping bags can not only enhance your brand’s awareness, but will also increase the number of impressions your brand receives, guaranteeing repeat exposure. This ultimately impacts consumer purchase decisions.

FACT: a Promotional Products Association International (PPAI) study revealed that: before receiving the promotional products, over half of the consumers in the study had done business with the advertiser (55%). While after receiving the promotional products, 85% did business with the advertiser.

More research finds that some promotional products can generate nearly 6,000 impressions before being tossed.  For example: branded apparel - like t-shirts and hats, extend your brands reach well beyond the point-of-purchase by turning your loyal fans into brand ambassadors. By wearing your apparel in public it's like free advertising. 

Another FACT: According to the

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Tags: ad specialty , ASI , KDM Branding Solutions , PPAI

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Considerations for Choosing Branded Corporate Gifts

Posted Friday, October 14, 2016

It’s that time of year when most companies are looking for unique corporate gifts to shower their best customers and prospects with. For the majority, the primary goal is to express appreciation, followed by further developing the relationship, generating good will and increasing company awareness by staying top of mind.

“Everyone appreciates being remembered and recognized, which is why smart companies choose to recognize faithful customers during the holidays with a special gift that says ‘Thanks for your business,’ ” said Timothy M. Andrews, President /CEO of the Advertising Specialty Institute (ASI).

ASI publishes an annual Gift-Giving report that focuses on spending, gift trends and the value they bring to the business relationship. Their most recent report asked gift recipients to describe how they felt after receiving a corporate gift. The majority said “appreciated,” followed by “grateful” and “valued.” These words

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Tags: ad specialty , ASI , KDM Branding Solutions

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Alcohol Brands Gain Share with Promotional Products

Posted Monday, August 22, 2016

Companies that brew, distill, ferment or produce and bottle alcoholic drinks benefit by getting promotional products into the hands of the public.

Americans who drink alcohol feel pretty strongly about their beverage(s) of choice; whether they unwind with a frosty beer, a glass of wine, or liquor on the rocks. They go out of their way to prove it by acquiring all sorts of branded promotional products and apparel that alcoholic beverage manufacturers (bevcos) happily give away, or even sell to their brand advocates. Savvy Marketers use these branded items to create lasting impressions with consumers, extend their reach, and influence purchasing decisions beyond the point-of-purchase.

Branded promotional products, also known as ad specialties, make up a nearly $20 billion dollar industry and are used by virtually every alcoholic bevco in America. In our KDM Blog titled "Why Promotional Products Should be Part of Your Marketing Mix" we revealed that advertisers experience a higher return

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Tags: ad specialty , beverage , KDM Branding Solutions

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Branded Promotional Product’s Role in Event Marketing

Posted Tuesday, March 15, 2016

Event Marketers use Ad Specialty Items to
Event Marketers use Ad Specialty Items to "Score" Sales

March Madness and the use of Ad Specialties to Increase ROI ~ 

Basketball is a big deal in Indiana. Thousands of college hoops fans and participants will flock to Indianapolis for two major March Madness events. The NCAA Big 10 Men’s Basketball Tournament took place this past week and the entire city was bustling with spectators sporting their school “swag” and waving giant foam fingers. The Madness will culminate with the NCAA Women’s Basketball Final Four Championship event held on April 3-5. There are also a slew of other events around these main events going on simultaneously; like 5K Runs, Clinics, Block Parties, Concerts, 3-on-3 games and more.

Event Marketing, also called Experiential Marketing, is a marketing strategy that is focused on immersing consumers in a live, face-to-face, brand experience. The tactic has grown leaps and bounds in the past 10 years as marketers see the impact of creating brand ambassadors and extending brand reach beyond the live

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Tags: ad specialty , ASI , KDM Branding Solutions , PPAI

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